Principal Product Manager, Financial Services Solutions

LiveRamp, Inc.•New York, NY

25d•$159,500 - $234,500

About The Position

LiveRamp is seeking a Principal Product Manager to own product strategy for the Financial Services vertical across Consumer Intelligence, Planning & Activation, and Measurement & Optimization. The role will develop reusable data models, outcome recipes, and playbooks for banks, card networks, and other financial institutions, enabling scalable solutions without bespoke builds. The Product Manager will drive solutions for financial institutions acting as marketers, media networks, and users of non-advertising capabilities such as fraud, risk, KYC/AML, and cross-line-of-business collaboration. The role includes defining customer intelligence capabilities for transaction and card data; translating regulated-industry requirements into product requirements and deployment configurations; and leading customer discovery across banks, card networks, processors, and insurers. The role works across Commercial, Sales, GTM, Engineering, Design, Data Science, Legal, Privacy, Security, and Customer Success to package and launch offerings. It will establish success metrics, launch initial financial services packages, support financial media network brand collaborations within 12 months, and shape an agentic product roadmap for transaction data that meets bank risk and compliance expectations. The Product Manager guides solutions from strategy through delivery, launch, enablement, and adoption. The position is part of LiveRamp’s Industry Solutions Product Management organization and reports to the Sr Director of Industry Solutions Product Management. The team includes Solution Product Managers, architects, technical program managers, engineers, and data scientists. It builds repeatable solutions that help financial institutions use data responsibly to improve customer experience, marketing, measurement, and collaboration while addressing fragmented transaction data, taxonomies, identity resolution, privacy, permissioning, governance, and model risk.

Requirements

At least 8 years of experience in product management, technical product strategy, or product solutions.
Hands-on experience delivering value to customers.
At least 3 years building data, analytics, media, or technology products for banks, card networks, processors, or fintechs.
Understanding of financial services data structures, including transaction/card data, merchant category taxonomies, and audience construction.
Understanding of privacy, security, governance, and regulatory considerations, including GLBA, model governance, compliance review, and third-party risk management.
Experience taking a 0-to-1 product or vertical solution from definition through launch and first paying customers, including pricing and packaging.
Experience leading enterprise discovery and converting ambiguous demand into scoped, sequenced roadmaps with clear success measures.
Ability to define product vision, prioritize, and connect strategy to measurable outcomes.
Ability to partner effectively across engineering, design, data science, legal, privacy, security, sales, marketing, commercial, and customer success teams.
Ability to communicate complex technical, commercial, and regulatory topics to technical and executive audiences.
Ability to use qualitative and quantitative inputs—including research, market intelligence, and product data—to drive decisions.
Bachelor’s degree or equivalent experience.

Nice To Haves

Direct experience with commerce media, retail media networks, card-linked offers, merchant-funded rewards programs, or card-network media businesses.
Experience with identity resolution, cloud data platforms, APIs, data governance, or privacy-enhancing technology.
Experience building financial services products for banks, issuers, lenders, insurers, wealth management firms, processors, or fintechs.
AI/agentic product development experience, including LLM workflows, context engineering, proactive recommendations, or human-in-the-loop processes.
Experience using experimentation and analytics to improve product adoption.
Relationships or operating experience inside a major issuer, card network, processor, or financial services media business.
B2B SaaS, data, or enterprise platform experience.
Experience with fraud, risk, KYC/AML, or other non-marketing use cases, including cross-LOB sharing under GLBA.
Experience spanning multiple solution areas within a data, media, or martech platform.

Responsibilities

Own the Financial Services vertical product strategy across Consumer Intelligence, Planning & Activation, and Measurement & Optimization.
Deliver reference data models, outcome recipes, and playbooks for banks, card networks, and financial institutions to support solutions without bespoke builds.
Drive deployments for financial institutions acting as marketers, media networks, and users of non-advertising use cases such as fraud, risk, KYC/AML, and cross-LOB collaboration.
Define Consumer Intelligence capabilities, including audience segmentation, merchant/category taxonomies, identity resolution, and journey modeling for transaction and card data.
Extend Planning & Activation by translating regulated-industry requirements—including permissioning, governance, compliance, and third-party risk management—into product requirements, clean-room configurations, and activation paths.
Lead customer discovery with banks, card networks, processors, and insurers to validate use cases across identity, activation, measurement, and risk/compliance.
Partner with Commercial, Sales, GTM, Engineering, Design, Data Science, Legal, Privacy, Security, and Customer Success to package offerings, insights packages, brand-collaboration motions, activation paths, pricing, and delivery.
Establish success metrics across all three solution areas; launch initial Financial Services packages and support FMN brand collaborations within 12 months.
Shape the Financial Services agentic roadmap, extending AI workflows to transaction data with governance acceptable to bank risk and compliance teams.
Guide solutions from strategy through delivery, launch, enablement, and adoption in alignment with company objectives.
Turn customer and market needs into scalable solutions, create repeatable deployment patterns, and help customers realize value across all three solution areas.