Principal, Integrated Campaigns Strategist

Fin • San Francisco, CA

17h • $189,000 - $225,750 • Hybrid

About The Position

Fin, now part of Salesforce, is seeking a Principal, Integrated Campaigns Strategist to shape the future of customer experience and help establish Fin’s category leadership in the AI agent market. The role leads high-impact global campaigns for assigned audiences, with a focus on measurable pipeline and revenue growth. It sits on the Integrated Campaigns team within Fin’s Demand Generation organization, a fast-paced group that builds full-funnel, omnichannel campaigns around a consistent narrative.

The strategist owns campaign strategy and execution across global markets, partnering with product marketing, content, creative, brand, field marketing, regional teams, and sales. Campaigns use channels such as digital advertising, email, webinars, live and virtual events, content syndication, and sales enablement. The role translates market and customer insights into relevant campaign narratives, oversees campaign performance and ROI, and looks for ways to improve processes and apply innovation, including AI tools and automation.

Fin has a hybrid working policy, with employees expected to work in the office at least three days per week. The listed base salary range for candidates in the San Francisco Bay Area is $189,000–$225,750. Actual base pay depends on factors including education, skills, experience, and location. Regular employees may also be eligible for a corporate bonus or sales incentive and restricted stock units. The position requires proof of eligibility to work in the United States.

Requirements

• 10+ years of B2B marketing experience in integrated campaigns, demand generation, content marketing, and/or account-based marketing, with a track record of scaling global omnichannel campaigns that grow pipeline and revenue.
• Hands-on experience applying AI tools and automation to marketing workflows, including research, content development, campaign building, reporting, and optimization; a point of view on when AI should replace or augment manual work.
• Command of B2B pipeline metrics, attribution, and ROI, with the ability to use campaign data to set priorities, make trade-offs, and produce executive-level reporting.
• Strong project management skills and ability to lead complex global initiatives involving many stakeholders and time zones.
• Clear communication and presentation skills with senior stakeholders.
• Experience partnering with sales teams to align strategy and build pipeline.
• Proficiency with Marketo, Salesforce, and Claude, along with workflow design and change management skills.
• Experience at high-growth technology companies.
• Curiosity, resilience, and ability to thrive amid ambiguity and change.
• Bachelor’s degree in marketing, business, or a related field.
• Proof of eligibility to work in the United States.

Nice To Haves

• Experience building or deploying AI agents, skills, or automations in a marketing context, such as Claude, agent frameworks, or marketing automation AI features.
• Experience developing campaign playbooks and frameworks that help regional teams localize and execute autonomously.
• MBA or equivalent experience.

Responsibilities

• Own the end-to-end strategy and execution of integrated campaigns for key audience segments, coordinating cross-functional partners to drive pipeline and revenue across global markets.
• Develop full-funnel campaign strategies, from awareness through conversion, using digital advertising, email, webinars, virtual and live events, content syndication, and sales enablement.
• Manage processes, timelines, and governance across concurrent campaigns, and identify opportunities to streamline workflows.
• Work with regional teams to localize campaigns while maintaining global consistency and brand alignment.
• Turn market insights, competitive intelligence, and customer behavior into campaign narratives and journeys.
• Partner with content and product marketing to develop audience-specific content roadmaps and assets, including research reports, guides, webinars, customer stories, and demos.
• Monitor results across marketing qualified lead generation, pipeline contribution, target account penetration, and ROI, and share learnings across the organization.
• Test innovative go-to-market approaches and stay informed about market trends, audience behaviors, and emerging channels.

Benefits

• Eligible regular employees may receive a corporate bonus or sales incentive.
• Eligible regular employees may receive restricted stock units (RSUs).
• Salesforce describes benefits and programs supporting health and wellbeing, family, time away from work, and financial future; specific offerings vary by location.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal