Integrated Strategist, Entertainment (Freelance)

UNFOLD Agency • Culver City, CA

5d • Remote

About The Position

UNFOLD is an award-winning digital creative agency based in Los Angeles that partners with entertainment and brand clients to create culturally relevant, digitally driven work. The Strategy team is seeking an experienced Integrated Strategist to develop insight-driven marketing strategies for entertainment brands and digital-first storytelling platforms.

The role connects consumer insights with creative ideas to build campaigns that drive awareness, engagement, and audience growth. The strategist collaborates with creative, social, media, partnerships, account, and production teams to create cohesive strategies connecting brands with their communities. The position is freelance and listed as a temporary W-4 employee engagement, is remote eligible, and reports to the SVP, Social.

Requirements

• At least 5 years of experience in brand, creative, or integrated marketing strategy.
• Strong understanding of the entertainment landscape, including streaming, film, television, gaming, animation, and digital-first content.
• Demonstrated experience developing integrated campaigns that connect creative storytelling with audience insights and business objectives.
• Knowledge of fandom culture, creator ecosystems, social platforms, and how communities engage with entertainment properties.
• Ability to interpret qualitative and quantitative research and translate findings into compelling strategic narratives.
• Excellent communication, presentation, and collaboration skills, including the ability to work across disciplines and articulate strategic thinking confidently.

Nice To Haves

• Experience in an advertising or entertainment agency.

Responsibilities

• Research audience behaviors, entertainment trends, fandom communities, and emerging digital platforms to identify strategic opportunities.
• Translate consumer research, social listening, competitive analysis, and performance data into actionable audience insights.
• Identify cultural moments, emerging creators, and fan behaviors that can inform authentic brand engagement.
• Develop integrated marketing strategies across organic and paid social, digital media, content, influencer partnerships, and experiential activations.
• Build strategic frameworks for brand campaigns, entertainment launches, ongoing programming, and audience growth initiatives.
• Partner with creative teams on campaign concepts, messaging, and content strategies rooted in audience insights and business objectives.
• Collaborate with creative, account, social, media, and production teams to ensure strategic consistency across channels and deliverables.
• Develop and present strategic recommendations, creative briefs, and campaign plans to internal teams and clients.
• Establish campaign KPIs, evaluate performance, and identify opportunities to optimize strategies based on audience engagement and measurable results.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed