Awards Strategist, Entertainment (Freelance)

UNFOLD Agency•Culver City, CA

4d•Remote

About The Position

UNFOLD is seeking an experienced Awards Strategist to develop insight-driven, integrated awards-season campaigns for entertainment brands, studios, and streaming platforms. The role calls for a deep understanding of the entertainment awards landscape, including the Oscars, Emmys, Golden Globes, and guild awards, to shape compelling For Your Consideration (FYC) strategies that elevate content, talent, and storytelling. The strategist works closely with creative, social, media, account, and production teams to develop cohesive campaigns that build awareness, strengthen positioning, and connect with relevant audiences throughout the awards cycle. The position is freelance and remote in the Pacific time zone, reports to the SVP, Social, and pays $65–$75 per hour.

Requirements

At least 5 years of experience in entertainment marketing, awards strategy, FYC campaigns, or integrated campaign strategy.
Strong working knowledge of major entertainment awards, including the Academy Awards, Emmy Awards, Golden Globes, and relevant guild awards.
Demonstrated experience developing or contributing to awards-season campaigns, including positioning, campaign planning, messaging, and integrated marketing execution.
Deep understanding of entertainment industry trends, awards-season dynamics, voting audiences, and competitive positioning.
Ability to translate complex strategic insights into clear, compelling campaign recommendations and creative briefs.
Excellent presentation, communication, and cross-functional collaboration skills.
Ability to navigate multiple stakeholders, deadlines, and evolving campaign priorities.

Nice To Haves

Experience in an agency, studio, or streaming platform.

Responsibilities

Develop comprehensive awards-season and FYC strategies aligned with client objectives, award categories, voting periods, and campaign milestones.
Monitor awards activity, competitive campaigns, industry conversations, and emerging trends to identify strategic opportunities.
Establish campaign positioning, messaging frameworks, and audience strategies that differentiate titles and talent in competitive awards categories.
Build integrated campaign strategies across digital, paid media, social, video, print, and experiential touchpoints.
Partner with creative teams to develop campaign narratives, messaging, and content highlighting films, series, performances, and creative achievements.
Translate research, competitive intelligence, and audience insights into actionable creative briefs and strategic recommendations.
Collaborate with account, creative, production, and media teams to translate strategies into execution.
Develop and present strategic recommendations, awards-season calendars, campaign frameworks, and competitive analyses to internal teams and clients.
Track campaign performance, monitor industry developments, and recommend campaign adjustments throughout awards season.
Ensure campaign activity aligns with applicable campaigning guidelines.