Executive Director, Integrated Marketing (Home Entertainment)

Samsung Electronics•Plano, TX

About The Position

Samsung Electronics America is seeking a senior strategic marketing leader to lead integrated marketing across its Home Entertainment portfolio, including TVs, Audio, Monitors, and Memory. As a member of the Marketing Leadership Team, the Executive Director will own end-to-end portfolio marketing strategy and oversee category marketing, campaign development, paid media, creator marketing, and partnerships. The role is accountable for the internal marketing team and agency organization, setting strategic direction, managing investment, and delivering measurable results across workstreams. The Executive Director will collaborate with Product Marketing, Marketing Operations, Digital, Retailer Marketing, Sales, Consumer Insights, Brand Design, Legal, Brand and Communications teams, and Global HQ to develop connected marketing plans that support business performance and brand health. The role requires analytical rigor, executive communication, and the ability to lead across a matrixed organization while challenging the status quo and improving how consumer touchpoints are activated. Responsibilities span category strategy and portfolio planning; integrated campaign and creative strategy; national, retail, and performance media; strategic partnerships; budget and agency oversight; and team leadership. The position reports to the VP and CMO of the Home Entertainment Business. The role is not eligible for immigration sponsorship.

Requirements

At least 16 years of experience in consumer marketing, integrated marketing, brand strategy, or go-to-market planning; consumer electronics, consumer technology, or an adjacent fast-moving consumer category is preferred.
At least 4 years leading senior marketing teams and managing agency organizations, with demonstrated impact on business outcomes.
Proven ability to build and execute integrated, multichannel marketing campaigns that measurably improve brand health and business performance.
Experience using AI tools across creative, campaigns, reporting, and media execution.
Deep expertise in paid media strategy and management at scale, including ownership of annual media budgets of $10 million or more.
Experience building and scaling creator and influencer marketing programs and operationalizing strategic retail or brand partnerships.
Exceptional analytical skills and fluency in marketing measurement, attribution modeling, media mix modeling, and business performance data.
Ability to turn complex data into executive-ready insights.
Strong creative judgment and ability to assess and elevate creative while grounding strategy in consumer insight and business objectives.
Outstanding executive communication and presentation skills, including ability to simplify complex topics and influence C-suite and Global HQ stakeholders.
Strong business and financial acumen, including understanding of P&L dynamics and the connection between marketing investment, revenue, and market share.
Ability to collaborate and lead through influence across a matrixed organization with multiple internal and external stakeholders.
Proficiency with marketing analytics and reporting tools such as Tableau, Looker, and Google Analytics, and paid media platforms such as Google Ads, Meta Ads Manager, DV360, and Amazon DSP.
Excellent PowerPoint and presentation skills; strong proficiency in Microsoft Office and Google Workspace; advanced Excel skills for budget management, data analysis, and executive reporting.
Bachelor's degree required.
This role is not eligible for immigration sponsorship.

Nice To Haves

Experience in consumer electronics, consumer technology, or an adjacent fast-moving consumer category.
MBA preferred.

Responsibilities

Develop and own go-to-market strategies for TVs, Audio, Monitors, and Memory, including differentiated positioning and value propositions for consumer segments.
Define category visions and translate them into annual and quarterly marketing plans with objectives, investment levels, and success metrics aligned to business goals.
Translate product launches, seasonal priorities, and business objectives into full-funnel integrated marketing plans.
Gain stakeholder alignment on category strategy and annual marketing plans, including from Executive Management, Product Marketing, Sales, and Global HQ.
Assess product market opportunities, competitive landscapes, brand objectives, and financial targets, and establish processes to gather consumer insights.
Partner with Product Marketing, Sales, and Consumer Insights to identify whitespace, size addressable markets, and shape category narratives.
Lead full-funnel product launch planning from consumer brief and messaging architecture through channel activation and post-launch performance review.
Develop integrated strategies and creative briefs for campaigns across paid media, social, digital, influencer, partnerships, CRM, shopper marketing, and creative.
Lead campaign development and execution from consumer brief through launch, coordinating internal teams, agencies, and Global HQ.
Set creative direction that balances brand relevance, emotional resonance, and performance across formats and channels.
Lead consumer testing of positioning and creative concepts with the Consumer Insights team and use data to refine executions.
Ensure campaigns address diverse consumer segments with culturally relevant messaging and inclusive creative standards.
Work with Brand Design and Legal to ensure assets meet brand standards and receive required approvals.
Localize or adapt Global HQ assets for campaigns and digital, social, and experiential activations as needed.
Coordinate with Brand and Communications so campaigns support broader brand positioning.
Define campaign KPIs, attribution frameworks, and measurement plans before launch.
Analyze campaign performance, recommend changes, and drive in-flight optimization.
Prepare executive-level presentations and strategy documents for internal stakeholders, including C-suite, Product Marketing, and Global HQ.
Develop and oversee integrated national and retail paid media strategies aligned with business, sales, and brand-health goals.
Use first-party and partner data to identify and reach target audiences, test approaches, and guide channel budget allocation.
Oversee paid media across broadcast/cable, CTV/OTT, online video, programmatic and direct display, DOOH, social, and search.
Align retail media with national and performance media; use research and marketing mix modeling learnings to support national and retail-partner sales.
Build relationships with retail media platforms such as Best Buy Ads and Amazon Advertising.
Develop strategies with Samsung.com leadership to maximize qualified traffic and sales.
Plan, test, and execute campaigns in accordance with timelines and brand guidelines; optimize targeting, creative, and bidding using performance data.
Collaborate with E-commerce on Samsung.com performance targets and provide weekly performance updates and optimization recommendations.
Use advanced data capabilities to target high-propensity audiences and maximize conversion.
Build an external marketing ecosystem and develop strategic co-marketing partnerships with retailers, platform partners, and complementary consumer brands.
Lead partnership strategy for major product launches, securing partner co-investment and promotional support.
Negotiate partnership agreements with clear mutual value, deliverables, investment levels, and performance metrics.
Gain alignment across Sales, Product Marketing, and Executive Management on partnership investments and creator marketing strategy.
Oversee budget management, agency governance, and operational excellence across integrated marketing.
Manage agency relationships, scopes of work, and performance reviews across creative, media, partnerships, and research.
Oversee marketing asset management to ensure timely, organized availability for internal teams, agencies, and retail accounts.
Establish team operating rhythms, including planning sprints, campaign retrospectives, and cross-functional status reviews.
Build and develop a high-performing marketing team; lead, mentor, and inspire marketing managers and specialists across categories, campaigns, paid media, and partnerships.
Represent marketing in cross-functional leadership forums and advocate for team investment and priorities with a confident, data-supported perspective.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
401(k)
Employee Purchase Program
Tuition Assistance after 12 months
Paid Time Off
Student Loan Program after 12 months
Wellness Incentives
MBO bonus compensation for regular full-time employees, based on company, division, and individual performance