Principal, Global Campaign Operations

Prosci

10d•$119,920 - $149,900•Remote

About The Position

Prosci is seeking a Principal to lead global campaign operations, translating Marketing plans for Individual and Enterprise audiences into consistent, well-built campaigns across regions. This hands-on leadership role owns how campaigns are planned, built, tested and measured in HubSpot. The Principal sets the campaign operating model, standards and quality bar; directs a specialist partner team; and enables regional marketers to execute efficiently while maintaining quality and governance. The role is the senior Marketing-side expert on campaign operations and HubSpot, with responsibility for ensuring the overall operation works effectively at scale. The Principal partners with Individual, Enterprise and regional Marketing leaders to deliver campaign execution across email, nurture, webinars, events and landing pages. The role owns website campaign activation—including landing pages, forms, conversion paths and related content updates—in collaboration with Digital Experience. It also works with RevOps on lifecycle, routing and CRM data, and reporting partners on measurement requirements. Revenue Systems owns shared CRM administration and governance, Digital Experience leads the website platform and technical roadmap, and reporting partners own routine reporting delivery. The position is remote within the United States. The projected annual base salary range is $119,920–$149,900 USD, depending on qualifications and experience, and the role is eligible for the bonus program. Prosci describes its culture as mostly virtual, with opportunities to collaborate with colleagues worldwide and meet at local or market-wide in-person events.

Requirements

At least 7 years of experience in marketing operations, including campaigns across multiple regions or markets.
Deep, hands-on experience with HubSpot Marketing Hub, including workflows, lists, segmentation, email, landing pages and forms.
Working understanding of how HubSpot and Salesforce connect, and sound judgment about when issues belong with the CRM team.
Experience directing agency or partner teams and holding them to a clear quality standard.
Strong quality-assurance instincts and attention to catching issues before they reach customers or reports.
Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and data foundations for reliable analysis.
Clear writing skills and ability to explain technical trade-offs to non-technical colleagues.

Nice To Haves

HubSpot certifications.
Experience with consent and privacy requirements across regions, including GDPR.
Experience supporting ABM or BDR-led motions.
Localization and multilingual campaign experience.
Practical use of AI tools to automate or speed up campaign work.

Responsibilities

Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution.
Own the end-to-end campaign process, from briefing and planning through build, launch, quality assurance and measurement, across email, nurture, webinars, events and landing pages.
Set global campaign standards, templates and processes for regional teams.
Serve as the senior Marketing expert on HubSpot campaign use, including audiences, segmentation and automation.
Direct and quality-check the work of the specialist partner team.
Define campaign measurement requirements and ensure campaigns have appropriate taxonomy, tracking and data structure.
Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates, in partnership with Digital Experience.
Identify opportunities to automate, simplify and standardize campaign operations, including appropriate use of AI.
Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on measurement requirements.
Enable regional marketers to execute more independently through clear standards, templates and guardrails.
Learn the campaign estate, partner model and regional needs during the first 30 days, including where QA currently catches problems.
By 60 days, run the campaign process end to end and establish the briefing and QA rhythm with the partner team.
By 90 days, establish initial global campaign standards, templates and operating rhythm, and agree campaign measurement requirements with Marketing leadership and reporting partners.

Benefits

Bonus program eligibility.
Generous flexible paid time off.
Holidays.
Volunteer time.
Medical benefits.
Dental insurance.
Vision insurance.
Long-term and short-term disability programs.
Life insurance.
Pet insurance.
401(k) with company matching.
Access to LinkedIn Learning.
Employee-led interest and resource groups.
Opportunities to collaborate with colleagues around the world and attend in-person local or market-wide events.