Global Campaign Manager

Siteimprove•New York, NY

7d•$115,360 - $144,200

About The Position

Siteimprove is hiring a U.S.-based Global Campaign Manager to execute and optimize webinars, content distribution, nurture programs, and integrated launches. The role reports to the Senior Director of Growth Marketing and collaborates with the content team, digital campaign manager, and field and product marketing teams. The role is open to remote or hybrid work, with a preference for candidates in the Eastern Time Zone. The manager owns end-to-end campaign execution, including webinar setup and follow-up, distributing content across channels, building automated nurture programs, and supporting coordinated launches. They establish consistent campaign structure and tracking, analyze performance and make adjustments, report results to stakeholders, and write clear campaign copy. The position offers a base salary of $115,360–$144,200, determined by experience, qualifications, and location. Siteimprove describes U.S. benefits intended to support health, wellbeing, family care, and financial planning.

Requirements

At least 5 years of experience in campaign marketing, marketing operations, or demand generation; B2B SaaS experience is ideal.
Hands-on experience executing webinars and multi-channel campaigns from setup through follow-up.
Experience building and managing nurture programs in a marketing automation platform such as HubSpot, Marketo, or Eloqua.
Understanding of campaign structure, including segmentation, tracking, UTMs, campaign hierarchy, and attribution.
Strong analytical skills, including comfort with dashboards and spreadsheets and the ability to turn results into specific next steps.
Strong writing skills and a track record of clear, concise campaign copy.
Ability to learn new tools and topics quickly and stay organized across many moving parts.
Ability to collaborate with content, digital, field, and product marketing teams and follow through.

Nice To Haves

Experience with webinar platforms such as Sequel.
Familiarity with CRM data and lead handoff processes, such as Salesforce.
Experience supporting field marketing or product launches.
Interest in digital accessibility, SEO, or content quality.

Responsibilities

Run webinar execution end to end, including registration pages, invitations, reminders, follow-ups, speaker and timeline coordination, platform setup, and attendee-data handoff to sales.
Distribute content to appropriate audiences through email, paid, social, and partner channels in collaboration with the content team and digital campaign manager.
Build and optimize automated nurture programs in a marketing automation platform, aligning them to audiences and buyer stages and testing subject lines, offers, and cadence.
Support integrated launches and campaigns with field and product marketing, coordinating briefs, timelines, and multi-channel execution through go-live.
Help regional field teams adapt global campaigns for their markets.
Set up campaigns with consistent naming, tracking, UTMs, audience segments, and attribution.
Track campaign performance against goals, identify what is and is not working, recommend and implement in-flight changes, and share reporting with stakeholders.
Draft clear, on-brand emails, landing pages, invitations, and promotional copy.

Benefits

Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member.
Paid holidays.
Volunteer leave.
Parental leave.
Step Back In program to support a smooth transition back to work.
Medical coverage.
Dental coverage.
Vision coverage.
Health Savings Account (HSA).
Flexible Spending Accounts (FSA).
Employer-paid life and disability insurance.
Employee assistance programs.
Virtual care.
Wellness resources.
401(k) with company matching contributions.
Life and AD&D insurance.
Financial wellness resources.