Global Campaign Manager

Siteimprove•New York, NY

About The Position

Siteimprove is seeking a Global Campaign Manager to execute and optimize webinars, content distribution, nurture programs, and integrated launches. The role works closely with content, digital campaign, field marketing, and product marketing teams, and reports to the Senior Director of Growth Marketing. This is a US-based role, with remote or hybrid work available and a preference for candidates in the Eastern Time Zone. The manager will oversee webinar execution from setup through follow-up; distribute content across email, paid, social, and partner channels; build and optimize automated nurture programs; support coordinated multi-channel launches; and help regional field teams adapt global campaigns. The role also establishes campaign structure and tracking, analyzes results and makes in-flight adjustments, reports to stakeholders, and writes clear, on-brand campaign copy.

Requirements

At least 5 years of experience in campaign marketing, marketing operations, or demand generation, ideally in B2B SaaS.
Hands-on experience executing webinars and multi-channel campaigns from setup through follow-up.
Experience building and managing nurture programs in a marketing automation platform such as HubSpot, Marketo, or Eloqua.
Understanding of campaign structure, including segmentation, tracking, UTMs, campaign hierarchy, and attribution.
Strong analytical skills and comfort using dashboards and spreadsheets to turn results into specific next steps.
Strong writing skills and a track record of clear, concise campaign copy.
Ability to learn new tools and topics quickly and stay organized across many moving parts.
Ability to collaborate and follow through with content, digital, field, and product marketing teams.

Nice To Haves

Experience with webinar platforms such as Sequel.
Familiarity with CRM data and lead handoff processes, such as Salesforce.
Experience supporting field marketing or product launches.
Interest in digital accessibility, SEO, or content quality.

Responsibilities

Run webinar execution end to end, including registration pages, invitations, reminders, follow-ups, speaker and timeline coordination, platform setup, and attendee-data handoff to sales.
Distribute content to relevant audiences across email, paid, social, and partner channels in collaboration with content and digital campaign teams.
Build and optimize automated nurture programs, mapping them to audience and buyer stage and testing subject lines, offers, and cadence.
Support integrated launches and campaigns by coordinating multi-channel execution from briefs and timelines through go-live.
Help regional field teams apply global campaigns to their markets.
Set up campaigns with clear naming, tracking, UTMs, audience segments, and attribution.
Track campaign performance against goals, identify what is working and what is not, recommend and implement in-flight changes, and share clear reporting with stakeholders.
Draft clear, on-brand emails, landing pages, invitations, and promotional copy.