Global Campaign Marketing Manager

Zendesk • San Francisco, CA

17h • Hybrid

About The Position

Zendesk is seeking a Global Campaign Marketing Manager to drive pipeline for its AI product lines through new customer acquisition and growth within existing accounts. The role partners closely with regional marketing teams to plan, execute, and optimize integrated campaigns across priority markets. The manager owns campaign delivery from initial brief through optimization, including coordination of budgets, timelines, assets, approvals, and production dependencies. The role also leads email and nurture programs, delivers webinars and research-report campaigns, manages third-party programs and vendors, and creates reusable campaign kits. The position works with product marketing, performance marketing, sales, xDR, analytics, and regional marketing to make campaigns locally relevant, measure results, and improve performance.

Requirements

• 5+ years in B2B campaign marketing, demand generation, or a related field, with a record of contributing to pipeline goals.
• Hands-on experience delivering integrated campaigns, including email, nurture, webinars, or third-party programs.
• Strong project management skills and the ability to manage multiple campaigns and coordinate cross-functional teams and vendors.
• Ability to interpret campaign and funnel data and turn findings into practical improvements.
• Clear writing, strong communication, and initiative in a fast-paced environment with changing priorities.

Nice To Haves

• Experience partnering with regional marketing to localize and activate global campaigns.
• Familiarity with Marketo, Salesforce, 6sense, and project management tools such as Asana.
• Experience marketing B2B SaaS or AI products to prospects and existing customers.

Responsibilities

• Partner with regional marketing, product marketing, and performance marketing to define target audiences, offers, and channel plans for AI campaigns across priority markets.
• Own campaign delivery from brief through optimization, coordinating budgets, timelines, assets, approvals, and production dependencies.
• Lead email and nurture programs with marketing operations, tailoring audiences, messaging, and follow-up to prospect and customer needs.
• Deliver webinars, research-report campaigns, and third-party programs.
• Manage publisher and vendor deliverables, promotion, and lead delivery.
• Build reusable campaign kits with messaging, assets, email copy, and sales materials.
• Partner with regional marketing on local relevance, activation plans, timing, and channel mix.
• Partner with sales and xDR teams on account priorities and follow-up to convert campaign engagement into acquisition and expansion opportunities.
• Track engagement, conversion, AI pipeline contribution, and program costs with analytics partners.
• Share results with regional marketing and recommend improvements.
• Develop fresh campaign ideas and test audiences, offers, and channels.
• Use AI tools to improve research, personalization, and campaign workflows.

Benefits

• The position may be eligible for bonus, benefits, or related incentives.
• Hybrid working model offering flexibility to work remotely for part of the week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed