Global Campaign Marketing Manager

Zendesk•San Francisco, CA

2d•$148,000 - $222,000•Hybrid

About The Position

Zendesk is seeking a Global Campaign Marketing Manager to drive pipeline for its AI product lines through new customer acquisition and growth within existing accounts. The role partners closely with regional marketing to plan, execute, and optimize integrated campaigns across markets. The manager works with regional marketing, product marketing, performance marketing, marketing operations, sales, xDR teams, analytics partners, publishers, and vendors. Responsibilities span campaign planning and delivery, email and nurture programs, webinars, research-report campaigns, third-party programs, reusable campaign kits, performance measurement, and optimization. The role also explores campaign ideas and uses AI tools to improve research, personalization, and campaign workflows. The position follows Zendesk’s hybrid way of working: employees come together in person at a Zendesk office to connect, collaborate, and learn, while retaining flexibility to work remotely for part of the week. The US annualized base salary range is $148,000–$222,000. The position may also be eligible for bonus, benefits, or related incentives; the stated salary range reflects base salary only.

Requirements

At least 5 years in B2B campaign marketing, demand generation, or a related field, with a record of contributing to pipeline goals.
Hands-on experience delivering integrated campaigns, including email, nurture, webinars, or third-party programs.
Strong project management skills and ability to manage multiple campaigns and coordinate cross-functional teams and vendors.
Ability to interpret campaign and funnel data and turn findings into practical improvements.
Clear writing, strong communication, and initiative in a fast-paced environment with changing priorities.

Nice To Haves

Experience partnering with regional marketing to localize and activate global campaigns.
Familiarity with Marketo, Salesforce, 6sense, and project management tools such as Asana.
Experience marketing B2B SaaS or AI products to prospects and existing customers.

Responsibilities

Partner with regional marketing, product marketing, and performance marketing to define target audiences, offers, and channel plans for AI campaigns across priority markets.
Own campaign delivery from brief through optimization, coordinating budgets, timelines, assets, approvals, and production dependencies.
Lead email and nurture programs with marketing operations, tailoring audiences, messaging, and follow-up to prospect and customer needs.
Deliver webinars, research-report campaigns, and third-party programs; manage publisher and vendor deliverables, promotion, and lead delivery.
Build reusable campaign kits with messaging, assets, email copy, and sales materials; partner with regional marketing on local relevance, activation plans, timing, and channel mix.
Partner with sales and xDR teams on account priorities and follow-up to convert campaign engagement into acquisition and expansion opportunities.
Track engagement, conversion, AI pipeline contribution, and program costs with analytics partners; share results with regional marketing and recommend improvements.
Develop fresh campaign ideas and test audiences, offers, and channels.
Use AI tools to improve research, personalization, and campaign workflows.