Manager, Campaign Operations

TKO•Raleigh, NC

About The Position

The Manager, Campaign Operations provides the operational structure, quality control, and cross-functional coordination needed to deliver marketing campaigns reliably at scale across Core and Olympics. The role ensures campaigns are properly set up, tested, tracked, monitored, and ready to launch, while establishing processes for identifying and resolving issues before they affect performance or customer experience. Reporting to the Director of Marketing Operations and Analytics, this manager works across Marketing, CRM, Paid Media, Content, Creative, Web, Analytics, Sales, Technology, and agency partners. The role supports campaign owners and channel leads by improving execution consistency, launch readiness, data-flow reliability, and risk escalation. The position combines campaign coordination with hands-on marketing operations across platforms such as SFMC/Zeta, Salesforce, Data Cloud, and UTM.io. It also supports campaign QA, data-flow monitoring, tracking governance, operational reporting, and ongoing process improvement and automation.

Requirements

At least 5 years of experience in campaign operations, marketing operations, CRM operations, lifecycle marketing operations, digital marketing operations, or a related field.
Experience coordinating multi-channel campaigns across email, CRM, paid media, web, landing pages, forms, or related digital experiences.
Hands-on experience configuring, testing, troubleshooting, and operating campaign, CRM, marketing automation, or customer data platforms such as SFMC/Zeta, Salesforce, Data Cloud, UTM.io, or comparable tools.
Strong understanding of campaign QA, testing, tracking governance, data flows, lead routing, lifecycle management, and launch-readiness practices.
Experience managing campaign calendars, workback plans, dependencies, issue logs, and cross-functional deliverables.
Strong attention to detail and ability to identify issues in complex campaign setups and customer journeys.
Ability to investigate problems, coordinate resolution across teams, and communicate risks clearly.
Strong written and verbal communication skills, including the ability to provide concise, action-oriented status updates.
Experience working with Marketing, Technology, Analytics, Sales, Creative, Content, and external agency partners.

Nice To Haves

Bachelor’s degree in Marketing, Business, Operations, Information Systems, or a related field is preferred.
Experience supporting high-volume campaign and event activity across multiple brands, markets, or business units.
Experience in sports, entertainment, hospitality, travel, ticketing, ecommerce, or another complex customer-journey environment.
Experience supporting major event campaigns, integrated marketing programs, or time-sensitive launches.
Familiarity with project management and documentation tools such as Asana, Airtable, Confluence, Jira, or comparable platforms.
Working knowledge of marketing technology integrations, APIs, data validation, or basic troubleshooting methods.
Preferred experience using SQL for data validation, troubleshooting, reporting, or analysis.
Experience with Omni or comparable data visualization and reporting software.
Experience creating operating procedures, QA frameworks, launch checklists, or campaign governance standards.

Responsibilities

Coordinate the operational work required to launch integrated campaigns across Core and Olympics.
Translate campaign plans and briefs into operational requirements, timelines, dependencies, and launch checklists.
Maintain visibility into campaign status, milestones, blockers, approvals, and launch readiness across stakeholders.
Confirm required assets, audiences, landing pages, forms, tracking parameters, and platform configurations are ready before launch.
Coordinate pre-launch reviews and ensure open issues are assigned, tracked, and resolved or escalated appropriately.
Support launches across email, CRM, paid media, web, landing pages, forms, and related digital experiences.
Monitor campaign and data flows for failures, delays, broken connections, or unexpected behavior.
Build and maintain data-health dashboards covering data-flow reliability, record volumes, processing status, error conditions, and related operational indicators.
Perform and coordinate end-to-end QA and testing across lead capture, CRM record creation, consent and subscription preferences, audience qualification and activation, sales routing, lifecycle-stage updates, marketing automation, customer communications, conversion events, and attribution tracking.
Validate that records, submissions, audience updates, campaign responses, lifecycle changes, conversion events, and other signals move correctly between relevant systems.
Establish repeatable QA standards, test cases, checklists, and documentation for common campaign workflows.
Investigate operational issues, identify root causes, coordinate resolution with internal or agency partners, and document outcomes.
Maintain launch-day and post-launch monitoring for priority campaigns and escalate issues according to agreed thresholds.
Apply and reinforce UTM, naming, tagging, and campaign taxonomy standards across Core and Olympics.
Partner with Marketing Analytics and channel owners to ensure campaign tracking supports accurate reporting and attribution.
Review campaign setup for consistency across platforms, properties, markets, audiences, and business units.
Identify data-quality gaps and coordinate corrective actions with Marketing, Technology, Analytics, and agency partners.
Maintain campaign operations documentation, including process maps, ownership models, issue logs, and standard operating procedures.
Execute hands-on marketing operations across campaign and customer-engagement platforms, including SFMC/Zeta, Salesforce, Data Cloud, UTM.io, and comparable tools.
Configure, test, troubleshoot, and document campaigns, audiences, forms, lead flows, automations, workflow changes, tracking, and related operational requirements.
Coordinate platform requests, access requirements, integrations, and operational dependencies while maintaining clear timelines and ownership.
Monitor platform usage, data quality, and reliability, escalating technical issues to Technology or vendors when appropriate.
Help ensure Marketing teams use campaign platforms consistently and in accordance with approved processes and governance standards.
Partner with platform owners and Technology to support transitions, integrations, and improvements to campaign workflows.
Partner with campaign leads and integrated marketers early in planning to identify operational needs and dependencies.
Maintain campaign calendars, workback plans, launch milestones, and operational status updates for assigned initiatives.
Coordinate across teams when campaigns involve multiple systems, channels, markets, brands, or external partners.
Surface risks, resource constraints, and unresolved decisions early enough to support effective prioritization.
Contribute to a consistent operating rhythm across Core and Olympics, including intake, planning, launch, monitoring, and retrospective processes.
Identify, prioritize, and implement process improvements across campaign intake, planning, setup, QA, launch, monitoring, and post-launch workflows.
Identify opportunities to reduce manual work and improve reliability through automation, better system design, reusable templates, and standardized procedures.
Partner with Technology, Analytics, and platform owners to scope, test, document, and implement workflow and automation improvements.
Produce recurring reporting on campaign operational health, including launch readiness, QA completion, data-flow status, data health, open issues, escalations, and resolution timelines.
Provide clear status updates and decision-ready summaries for the Director of Marketing Operations and Analytics and campaign stakeholders.
Track recurring operational issues and incorporate post-launch learnings into updated processes, checklists, standards, and operating practices.