Manager, Campaign Operations
About The Position
Palo Alto Networks is seeking a Manager of Campaign Operations within Digital Marketing to manage day-to-day production workflows and coordinate multi-channel asset delivery for global campaigns. The role works closely with the Campaigns team to ensure campaigns launch on time and without errors, moving creative concepts into finished deliverables across web, digital media, email, print, and out-of-home channels. The position oversees integrated campaign production from end to end, ensuring campaign materials are complete, correctly formatted, and packaged for regional teams. It manages incoming requests, schedules, partner alignment, asset testing, vendor workflows, and campaign activation spend. The role also uses marketing technology, AI platforms, and automated workflows to streamline operations. Most teams work from the office full time, with flexibility when needed. The company states that compensation depends on qualifications, experience, and work location. The expected annual base salary range is $125,800 to $203,500; compensation may also include restricted stock units and a bonus. Immigration sponsorship is not available for this position.
Requirements
- 8–9 years of experience in marketing operations, creative production, or traffic management.
- Deep familiarity with multi-channel asset production across paid social, display, search, email, print, and out-of-home.
- Proven experience managing production schedules, localized campaign kits, and multi-asset handoffs.
- Working knowledge of tracking tags, UTM architectures, and advertising specifications.
- Experience keeping project teams or agency vendors focused and on deadline.
- Background tracking campaign costs and working with marketing operations on budget logs.
- Advanced hands-on skills with project management tools such as Asana, Jira, or Workfront.
Nice To Haves
- Experience in a B2B enterprise technology company or digital agency.
Responsibilities
- Coordinate the end-to-end production cycle for integrated campaigns.
- Ensure each Bill of Materials (BOM) item—including digital ads, landing pages, emails, print files, and localized copy—is complete, correctly formatted, and packaged for regional teams.
- Track incoming requests, manage project schedules against defined SLAs, and align cross-functional partners on delivery milestones.
- Use marketing technology tools, AI platforms, and automated workflow triggers to reduce manual administrative tasks and streamline asset routing.
- Partner with Paid Media, Brand, and Product Marketing teams to align creative production with media live dates.
- Confirm tracking parameters, tags, and channel specifications are included in assets before launch.
- Lead pre-flight testing across assets, links, forms, and landing pages to ensure error-free execution.
- Direct day-to-day tasks for external agency production partners and operational specialists, balancing workloads and maintaining standards.
- Monitor campaign activation spend against allocated program budgets and update tracker sheets and operational dashboards.
Benefits
- Compensation may include restricted stock units and a bonus.
- A description of employee benefits is available, but specific benefits are not listed in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
