Campaign Operations Specialist

LastPass

2d•$74,000 - $83,250•Remote

About The Position

LastPass is seeking a Campaign Operations Specialist to build and deploy targeted, timely marketing campaigns. In this mid-level role, the specialist will use marketing automation and data to reach customers at relevant moments and help support seamless, secure access to the tools they need. The position is part of Lifecycle and Campaign Operations within Marketing. The team builds, tests, and deploys Lifecycle and Demand Generation campaigns that support renewals, expansion among existing customers, and trial conversion. The specialist will help ensure campaigns launch accurately and on time. The role reports to the Senior Manager, Lifecycle and Campaign Operations and partners with a Campaign Operations Manager and Lifecycle Marketing Manager, as well as Demand Generation, Marketing Operations, Analytics, Sales, Product, and Customer Success.

Requirements

Proven experience building nurture, ABM, and triggered programs in Marketo.
Working knowledge of Salesforce data structures and how they sync to Marketo.
Proven experience using marketing, sales, or product data to segment audiences and personalize campaigns.
AI fluency, including using MCP connections to work with Marketo and other data sources.
Highly organized and able to think structurally across many campaigns.
Careful campaign builder who tests thoroughly and protects data accuracy.

Nice To Haves

Experience working with a customer data platform (CDP).
Experience using deliverability tools to ensure optimal message reach and quality.

Responsibilities

Use marketing automation to deploy targeted, timely campaigns.
Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion.
Execute account-based marketing (ABM) and multichannel programs for target accounts using campaign briefs.
Set up real-time triggered campaigns based on customer behavior and product activity.
Use marketing, sales, and product data to segment audiences and personalize campaigns.
Work within the marketing data environment to ensure campaigns use accurate, current data.
Flag and help resolve Salesforce and Marketo synchronization issues before they affect customers.
Use AI and MCP connections to accelerate campaign builds, testing, and data checks.

Benefits

Competitive compensation.
Flexible paid time off, including four additional paid Quarterly Self-Care Days annually and Volunteer Days.
Parental leave.
Comprehensive health coverage, including dependents.
Home office setup support.
Free LastPass Families account for up to five members.
Continuous learning and development opportunities, including an annual learning stipend.
Peer-to-peer recognition through Quantum Workplace.
Employee Assistance Program for well-being support.
Remote work stipend to support home office needs.
Short-term or remote-centric work arrangements for added flexibility.