Growth Operations & Campaign Specialist

RevSpring•Nashville, TN

About The Position

RevSpring is seeking a hands-on, detail-oriented Growth Operations & Campaign Specialist to support integrated marketing campaigns that drive pipeline growth, customer engagement, and revenue opportunities. The role turns growth marketing direction into measurable execution by building campaigns, working with marketing automation platforms, creating content, and coordinating campaign activities across HubSpot, Clay, Salesforce-connected workflows, email, landing pages, and other digital channels. The position works closely with growth marketing leadership in an evolving marketing technology environment. The specialist executes demand-generation, prospect acquisition, customer engagement, upsell, and cross-sell campaigns; builds and tests automation; develops campaign content; and maintains accurate tracking and reporting. Success means campaigns launch accurately and on schedule, workflows function reliably, content aligns with campaign goals, campaign data remains accurate, and execution becomes increasingly efficient and repeatable.

Requirements

Hands-on experience with HubSpot Marketing Hub.
Experience creating email campaigns, landing pages, forms, and workflows.
Strong marketing copywriting and editing skills.
Understanding of lead generation, segmentation, and campaign reporting.
Ability to manage multiple priorities in a fast-changing environment.
Strong attention to detail and willingness to learn new technologies.
Bachelor’s degree.
2–4 years of experience in B2B marketing, campaign execution, or marketing operations.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from internal and external sources.

Nice To Haves

Experience in healthcare technology, SaaS, or B2B technology.
Familiarity with Salesforce, Clay, ZoomInfo, and Asana.
Experience with account-based marketing and customer lifecycle campaigns.
Familiarity with AI-assisted marketing and automation tools.

Responsibilities

Build, launch, and maintain integrated demand-generation campaigns.
Create marketing emails, landing pages, forms, and campaign assets.
Execute campaign plans based on established growth marketing priorities.
Support prospect acquisition, customer engagement, upsell, and cross-sell programs.
Coordinate campaign timelines, deliverables, and approvals.
Build and test HubSpot workflows, lead-nurturing sequences, and automated communications.
Manage audience segmentation, contact lists, campaign properties, and enrollment criteria.
Support Clay workflows for contact enrichment, prospecting, and audience development.
Maintain campaign tracking, UTMs, attribution setup, and data accuracy.
Troubleshoot campaign execution issues and document repeatable processes.
Draft marketing emails, landing-page copy, and campaign messaging.
Adapt existing content for different personas, industries, and funnel stages.
Collaborate with corporate marketing communications and product stakeholders to ensure messaging accuracy.
Use AI-assisted tools to improve content development and campaign efficiency.
Monitor campaign engagement and conversion performance.
Maintain campaign reporting dashboards and performance summaries.
Identify opportunities to improve workflows, content, and campaign execution.
Ensure campaign activity is accurately tracked across marketing and CRM platforms.