CRM Campaign Operations Specialist

Apple • Cupertino, CA

2d

About The Position

Apple is seeking a CRM Campaign Operations Specialist to conduct worldwide campaigns on behalf of Product Marketing and Retail. The role identifies opportunities to engage customers and sends relevant, personalized messages to increase acquisition and engagement while prioritizing user privacy.

As part of Apple’s Customer Database Marketing team, the specialist helps shape the systems and strategy used to understand and connect with customers across their journey. The role involves solving problems within resource and platform constraints and building a roadmap that translates business priorities into working capabilities. It combines strategy and execution, requiring collaboration across teams and turning recommendations into shipped capabilities.

Requirements

• At least 4 years of experience in marketing campaign operations, particularly building automation flows with CRM or ESP platforms such as Braze, Oracle Responsys, or Salesforce Marketing Cloud.
• Solid experience with complex audience segmentation and audit documentation.
• Advanced proficiency with SQL, Snowflake procedures, and Vertica DBMS.
• Proven experience delivering projects with high attention to detail and quality.
• Ability to balance multiple projects concurrently and work in a fast-paced, evolving environment.

Nice To Haves

• Ability to break down complex issues, think clearly, and use a strategic mindset to support informed decisions.
• At least 2 years of experience writing requirements, acceptance criteria, and test suites for new features or enhancements.
• Ability to apply statistical weighting and sampling techniques to improve outcomes and results.
• Marketing expertise focused on customer experience.
• Willingness to take action, be resourceful, work through ambiguity, and remove roadblocks.
• Proficiency in Excel or Numbers and Tableau dashboarding techniques.
• Excellent organization, communication, and problem-solving skills.
• Passion for Apple products and services and deep familiarity with the Apple ecosystem of services and hardware.

Responsibilities

• Conduct worldwide campaigns on behalf of Product Marketing and Retail.
• Identify opportunities to engage customers and send relevant, personalized messages that increase acquisition and engagement while protecting user privacy.
• Help shape the systems and strategy for understanding and connecting with customers across their journey.
• Build a roadmap that translates business priorities into working capabilities.
• Collaborate across teams and turn recommendations into shipped capabilities.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed