CRM Campaign Operations Specialist

Apple • Cupertino, CA

1d

About The Position

Apple is seeking a CRM Campaign Operations Specialist to conduct worldwide campaigns for Product Marketing and Retail. The role focuses on identifying opportunities to engage customers with relevant, personalized messages that support acquisition and engagement while protecting user privacy. As part of Apple’s Customer Database Marketing team, the specialist will help shape the systems and strategy used to understand and connect with customers throughout their journey.

The position combines strategy and execution: translating varied customer journey requirements into platform capability priorities, evaluating and recommending solutions, and driving a roadmap from planning through implementation. The specialist will build and maintain processes, procedures, and controls that support data accuracy and reliable systems while upholding privacy and security standards. The role also partners across functions, represents Customer Database Marketing in shared initiatives, participates in user acceptance testing, investigates issues, and converts findings into process improvements.

Requirements

• At least 4 years of experience in marketing campaign operations, particularly building automation flows with CRM or ESP platforms such as Braze, Oracle Responsys, or Salesforce Marketing Cloud.
• Experience with complex audience segmentation and audit documentation.
• Advanced proficiency with SQL, Snowflake procedures, and Vertica DBMS.
• Demonstrated ability to deliver projects with strong attention to detail and quality.
• Ability to manage multiple concurrent projects in a fast-paced, evolving environment.
• Strategic problem-solving ability, including breaking down complex issues and making informed decisions.
• At least 2 years of experience writing requirements, acceptance criteria, and test suites for new features or enhancements.
• Ability to apply statistical weighting and sampling techniques to improve outcomes and results.
• Marketing expertise with a strong focus on customer experience.
• Resourcefulness, willingness to take action, and ability to cut through ambiguity and remove roadblocks.
• Proficiency in Excel or Numbers and Tableau dashboarding techniques.
• Excellent organization, communication, and problem-solving skills.
• Passion for Apple products and services and deep familiarity with Apple’s services and hardware ecosystem.

Responsibilities

• Conduct worldwide CRM campaigns on behalf of Product Marketing and Retail.
• Identify opportunities to engage customers through relevant, personalized messages that support acquisition and engagement while considering user privacy.
• Translate diverse customer journey requirements into clear platform capability priorities.
• Evaluate and recommend solutions, and drive the roadmap from strategy through execution.
• Build and maintain processes, procedures, and controls to support data accuracy and system reliability while upholding privacy and security standards.
• Partner cross-functionally, represent Customer Database Marketing in shared initiatives, and align stakeholders around common goals.
• Lead or participate in user acceptance testing for new system development and enhancements.
• Investigate issues and turn findings into concrete process improvements.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed