Senior CRM Campaign Specialist

LendingTree•Denver, CO

13h•$100,000 - $110,000•Hybrid

About The Position

As a Senior CRM Campaign Specialist, you’ll help drive customer engagement and business growth through impactful email marketing programs for LendingTree’s Insurance business. You’ll join a growing Email team and play a hands-on role in bringing CRM strategies to life — from campaign planning and segmentation to testing, deployment, and optimization. This role is a great opportunity for an experienced email marketer who enjoys balancing strategic thinking with hands-on execution and using data to continuously improve the customer experience.

Requirements

3–5 years of experience in email marketing or customer lifecycle marketing, preferably in a B2C environment.
Strong understanding of email marketing best practices, deliverability, segmentation, personalization, and automation.
Hands-on experience building and executing email campaigns.
Experience with A/B testing and using campaign performance data to inform decisions.
Strong analytical skills and the ability to translate data into actionable insights.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Excellent organization and attention to detail.
Strong communication and presentation skills.
Experience collaborating effectively with cross-functional teams and internal stakeholders.

Nice To Haves

A high degree of initiative, ownership, and personal responsibility.
Curiosity and a natural desire to understand what’s working, what isn’t, and how to make it better.
A collaborative mindset and the ability to build strong relationships with partners across the organization.
Comfort balancing multiple priorities and working through ambiguity in a fast-paced environment.
A problem-solving mindset and willingness to test, learn, and iterate.
The ability to move comfortably between strategic planning, detailed execution, and performance analysis.
A customer-focused approach and interest in creating more relevant, effective experiences throughout the customer lifecycle.

Responsibilities

Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.
Own the execution of automated and one-time email campaigns, including segmentation, personalization, testing, and deployment.
Contribute to CRM planning, strategy, campaign roadmaps, and timelines.
Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.
Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.
Communicate campaign timing, targeting, scope, and results to internal stakeholders.
Continuously optimize email workflows and communications journeys to improve engagement and conversion.
Partner with internal technology teams to create and enhance customer communications journeys as needed.