Senior Campaign Specialist

Waters Corporation • Milford, MA

2d

About The Position

Waters Corporation is seeking a driven and detail-oriented Senior Campaign Specialist to support planning, executing, and optimizing integrated marketing campaigns that drive pipeline growth and revenue. The role blends creativity and differentiated messaging with data-driven execution, leveraging digital channels, and cross-functional collaboration to attract, nurture, and convert high-quality leads. The ideal candidate is both a strategic thinker and a hands-on doer - someone who thrives in fast-paced environments, loves experimentation, and is passionate about delivering measurable business impact through digital marketing.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
• 4–7 years of experience in demand generation, campaign management, or digital marketing.
• Strong analytical skills with experience measuring campaign performance and translating data into insights.
• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.
• Ability to collaborate with creative, content, sales, and analytics teams
• Possess a growth mindset – open to testing and learning opportunities with a focus on continuous improvement.
• Full proficiency in Microsoft Office applications
• Salesforce.com experience is essential

Nice To Haves

• Experience with Monday.com and Power BI is advantageous
• Experience leveraging Paid LinkedIn is desirable

Responsibilities

• Plan and execute multi-channel demand generation tactics across email, paid media, social, webinars, content syndication, and websites.
• Collaborate with campaign managers and cross-functional teams (Product Marketing, Creative, Segment Leaders, and Regional partners) to support growth initiatives, new product launches, and pipeline acceleration.
• Support alignment of campaign messaging by leading completion of initiative briefs that resonate with prospective customers and offer clear guidance on creation of multi-tactic programs.
• Manage campaign timelines, budgets, and performance tracking from launch through post-campaign analysis.
• Excels in project management with a focus on ensuring campaigns launch on time, on budget, and with measurable outputs.
• Guide creation of nurture campaigns and third-party programs that build brand awareness and create demand for critical programs and portfolios.
• Monitor and analyze campaign performance, identifying insights and optimization opportunities to improve conversion rates and ROI.
• Conduct A/B testing and experimentation across channels to continuously improve results and message stickiness.
• Stay informed on industry trends, audience behavior, and best practices in demand generation to drive continuous improvement.
• Ensure accurate campaign tracking, reporting, and attribution across the funnel.
• Ensure campaign-generated leads are seamlessly handed off and actively supported through the funnel – including timely uploading into the company’s CRM system.
• Contribute to funnel conversion improvements by driving higher-quality, sales-ready MQLs.

Benefits

• Waters complies with all applicable federal, state, and local laws.
• Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law.
• Waters is proud to be an equal opportunity workplace and is an affirmative action employer.
• All hiring decisions are based solely on qualifications, merit, and business needs at the time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior