Campaign Specialist

Applecart•New York, NY

8d•$75,000 - $95,000•Hybrid

About The Position

Applecart is seeking a Campaign Specialist to join their Campaign Management team within Client Services in their New York City office. This client-facing role will be responsible for assisting with media planning and ad trafficking, and liaising with AdOps and external media partners. The Campaign Specialist will partner closely with account teams on internal and client calls, ensuring managed service campaigns are supported by media expertise, clean execution, and recommendations based on industry and company best practices.

Requirements

1+ years of experience drafting media plans for digital advertising campaigns
Foundational understanding of the full digital marketing landscape, including social media platforms, DSPs and programmatic advertising
Ability to work cross functionally with account teams and other internal partners
Track record of success in past project management roles
Strong attention to detail
Passion for process improvement and experience and familiarity with client-facing presentations and reports
Exposure to custom-list targeting and an understanding of the nuances of reaching individuals 1 to 1 through digital advertising

Nice To Haves

Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads

Responsibilities

Build custom-audience media plans inclusive of social and programmatic channels that meet client KPIs
Manage trafficking requests with AdOps team or external media partners, ensuring ads meet platform specifications and launch accurately
Communicate launch expectations with account teams and elevate potential blockers that may cause delays
Check dashboards daily to ensure data integrity, appropriate pacing and efficient resolution of data inaccuracies
Review reporting deliverables and recommend optimizations based on performance
Join client calls on listening mode and advise on specific media questions