Senior CRM Technical Specialist

Fanatics Commerce•Redwood City, CA

5d•$115,000 - $165,000•Hybrid

About The Position

Fanatics Commerce operates one of the most expansive fan engagement platforms in sports, powering CRM across 100+ million fans and 900+ e-commerce properties for the NFL, NBA, MLB, NHL, and hundreds of teams and colleges. The Senior CRM Developer works embedded within an agile, marketing-led CRM team, owning the end-to-end execution of triggered journeys, personalized content, and the data integrations that power them — built on Adobe Journey Optimizer and Adobe Experience Platform, connected to a custom in-house commerce platform. The Senior CRM Developer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

5+ years designing and building personalized, real-time customer journeys on an enterprise marketing platform such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or Iterable — depth of journey design and behavior-driven architecture matters more than platform.
Proven experience building behavior-driven programs — abandoned cart, browse retargeting, replenishment, and similar — not only scheduled batch sends to static lists.
Experience with custom data models and integrations, including event ingestion, profile data management, and API connectivity beyond standard platform connectors.
Strong HTML and CSS for responsive email development, plus proficiency in at least one templating language such as Handlebars, AMPscript, Liquid, or Jinja.
Demonstrated ability to troubleshoot complex journey and data issues — tracing profiles, reading event payloads, and resolving root causes independently.
Clear written and verbal communication skills, with the ability to gather requirements from marketers and explain technical trade-offs to non-technical stakeholders.
Experience managing code in GitHub with CI/CD practices and tracking work in an agile project management tool such as Jira.

Nice To Haves

Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform, including Real-Time CDP, XDM schemas, and segmentation.
SQL proficiency for validating data and building or QA-ing audience definitions.
Experience building SMS or push notification programs in addition to email.
Platform certifications in AJO, RTCDP, SFMC, Braze, or a comparable enterprise marketing platform.
Consumer-facing personalization experience in any industry demonstrating impact at scale.

Responsibilities

Partner with marketers, analysts, and technical leads to challenge assumptions and align on the right solution design before building begins, ensuring cross-functional clarity and shared ownership of outcomes.
Document journey logic, templates, and data configurations so teammates can extend and maintain your work, raising the capability of the broader CRM team.
Manage work transparently in Jira and GitHub, modeling strong CI/CD and agile practices that establish a higher standard for the team.
Build real-time and batch journeys triggered by fan behavior — including cart abandonment, browse retargeting, purchases, price changes, inventory signals, loyalty milestones, and live game outcomes — to reach fans with the right message at the right moment.
Develop responsive, personalized email, SMS, and push templates and reusable components in HTML, CSS, and Handlebars, tailored by team, league, player, purchase history, and behavioral signals.
Design and execute A/B and multivariate tests across content and journey logic to continuously improve fan engagement and conversion performance.
Troubleshoot fan-facing delivery issues end to end — tracing a profile through a journey, reading event payloads, and diagnosing why a fan did or did not qualify — to resolve root causes quickly.
Extend XDM schemas, configure event and profile ingestion, and build audiences from upstream commerce and fan-engagement events, going well beyond out-of-the-box platform capabilities.
Connect the marketing technology stack to surrounding systems via REST APIs, enabling data flows that standard connectors cannot support.
Bring an architectural mindset to CRM development — evaluating trade-offs across journey design, data modeling, and integration patterns before committing to a build approach.
Identify opportunities to apply emerging tools, AI capabilities, and platform features to improve journey sophistication, personalization depth, and operational efficiency.
Own journey, template, and fragment changes from requirements through production deployment, with no hand-off gaps between design, build, and release.
Manage code in GitHub using CI/CD practices, maintaining quality and deployment rigor across every release.
Translate business problems from marketers into complete technical solutions, operating with end-to-end accountability rather than waiting for tasks to be defined.
Track, prioritize, and deliver work in Jira with consistency and transparency, meeting commitments in an agile, fast-moving environment.
Apply AI and technology to improve efficiency, quality, and outcomes.
Use data and digital tools to inform decisions and enhance performance.
Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
Contribute to a culture of innovation and continuous improvement.