CRM Marketing Operations Specialist

Bradford White Corporation • Ambler, PA

2d

About The Position

The CRM Marketing Operations Specialist supports the day-to-day execution of CRM and CMS initiatives within the Marketing Department. The role implements web and operational projects for Bradford White’s internal and external customers, bringing digital strategies to life through hands-on work in lifecycle mapping, website design, content updates, and ongoing site optimization. The specialist manages and maintains digital marketing assets, including the CRM tool, company website, and related platforms, to ensure accuracy, functionality, and alignment with brand standards. The role works with internal stakeholders and external partners to execute campaigns, implement updates, and improve the digital experience. Although primarily execution-focused, the specialist is expected to offer thoughtful input and recommendations to improve performance, user experience, and digital effectiveness.

The position requires developing an in-depth understanding of Bradford White’s customer groups, including what supports or detracts from their preference for particular products and brands, and applying those insights to help the company grow. It also involves collaborating across Marketing, IT, Sales, Product, and Customer Support. National travel may be required for training, trade shows, or market research, up to 10% annually; some international travel may also be required.

Requirements

• College and/or graduate degree in Marketing, Business, or Sales.
• At least three years of corporate marketing or business development experience.
• At least three years of experience in CRM operations, web strategy, web product management, or digital marketing roles.
• Proficiency in HubSpot, Dynamics, or Salesforce.
• Proven success working on large-scale web ecosystems (MarTech stacks) and digital transformation initiatives.
• Proficiency in HTML, CSS, and JavaScript, with a strong understanding of responsive design principles and modern web development frameworks.
• Experience with CMS development, database management, and API integrations to support scalable and dynamic web functionality.
• Expertise in Drupal or open-source site building, including configuration of content types, views, modules, and site architecture.
• Proven work experience in a digital marketing or web strategy role.
• Vision-driven contribution, with the ability to translate vision into organizational goals and team success.
• Strong customer focus.
• Critical-thinking ability and an entrepreneurial mindset.
• Strong analytical and consultative skills.
• Comfort working with individuals inside and outside the company at all levels.
• Excellent written and verbal communication skills.
• Strong leadership skills and the ability to work as part of a team.

Nice To Haves

• Related industry experience is a plus but not required.

Responsibilities

• Develop an in-depth understanding of Bradford White’s customer groups, including what drives or detracts from their support of products and brands, and apply those insights to help the company grow.
• Manage, update, and optimize website content, design, and functionality to provide a seamless and engaging user experience.
• Develop customer journeys and related functions in CRM tools and complete ongoing daily requirements.
• Influence web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences.
• Assist in creating and deploying landing pages, forms, and other web-based assets.
• Build strong working relationships with Marketing, IT, Sales, Product, and Customer Support teams, working cross-functionally and collaboratively.
• Manage and maintain digital marketing assets, including the CRM tool, company website, and related platforms, ensuring accuracy, functionality, and alignment with brand standards.
• Work with internal stakeholders and external partners to execute campaigns, implement updates, and improve the digital experience.
• Provide recommendations to improve performance, user experience, and digital effectiveness.
• Travel nationally as needed for training, trade shows, or market research, up to 10% annually; some international travel may be required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level