Senior CRM Marketing Specialist

Gentex Corporation•Zeeland, MI

5d•Onsite

About The Position

The CRM Marketing Specialist III leads the development, execution, and optimization of customer relationship marketing programs for Gentex consumer and connected product brands. The role is the technical subject matter expert for CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization. It is an on-site position and is not eligible for remote or hybrid work. The specialist develops customer engagement strategies for acquisition, retention, loyalty, personalization, and customer experience, and partners with cross-functional teams to translate business objectives into effective CRM programs. The role supports HomeLink, PLACE, eSight, and future Gentex consumer initiatives, while improving CRM architecture, technologies, integrations, and engagement processes. It also leads campaign planning and execution, customer lifecycle communications, performance analysis, and continuous improvement, while ensuring compliance with privacy regulations, customer communication preferences, and company policies. The position requires a bachelor's degree in a related field and at least four years of relevant experience. Gentex expects employees to follow company policies and safety regulations, promote a safe workplace, and maintain honesty, integrity, confidentiality, and compliance.

Requirements

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field.
At least 4 years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.
Strong analytical, reporting, and customer insight capabilities.
Experience presenting campaign performance and strategic recommendations to leadership.
Proficiency in Microsoft Office.
Ability to maintain honesty, integrity, and confidentiality and comply with company policies and applicable customer privacy regulations.

Nice To Haves

HubSpot Marketing Hub Professional or Enterprise certification, or equivalent CRM platform certification.
Experience with consumer products, connected products, SaaS, automotive technology, or smart home products.
Knowledge of customer acquisition, retention, loyalty, and lifecycle marketing strategies.
Experience with A/B testing, personalization, conversion optimization, and customer journey optimization.
Familiarity with website analytics, SEO, customer data platforms (CDPs), and digital marketing technologies.
Experience integrating CRM platforms with websites, e-commerce platforms, customer support systems, mobile applications, or third-party marketing technologies.
Knowledge of customer privacy regulations, marketing compliance, and CRM governance best practices.

Responsibilities

Develop and lead customer engagement strategies supporting acquisition, retention, loyalty, personalization, and customer experience.
Partner with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.
Lead CRM marketing initiatives for HomeLink, PLACE, eSight, and future Gentex consumer initiatives.
Serve as the technical subject matter expert for CRM and marketing automation, establishing best practices and leading evaluation, optimization, and continuous improvement of CRM architecture, technologies, integrations, and engagement processes.
Design, develop, and optimize CRM workflows, automated customer journeys, and trigger communications across email, SMS, push notifications, in-app messaging, and other applicable media.
Lead development and optimization of customer lifecycle messaging, including data-driven communications and best practices for CRM copywriting, personalization, and customer engagement.
Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
Establish CRM campaign best practices and quality standards.
Develop customer segmentation strategies and use customer data, analytics, and reporting to measure campaign performance, identify trends, and recommend improvements.
Ensure CRM initiatives comply with applicable privacy regulations, customer communication preferences, and company policies.
Perform other duties as assigned.
Comply with company policies, procedures, and safety regulations, and safely perform duties while promoting a safe workplace.