Marketing CRM Ops Technical Specialist
About The Position
The CRM Technical Ops Specialist works within Zip’s Marketing CRM Operations team to execute and optimize timely, personalized customer communications across email, push, SMS, and other lifecycle marketing channels. The role combines technical campaign execution, operational rigor, customer insights, and experimentation to improve engagement, lifecycle performance, and operational efficiency at scale. The specialist collaborates with Marketing, Product, Data, and CRM stakeholders to turn approved campaign goals into operational execution, improve audience targeting and segmentation, and refine customer communications. The position also supports journey management, campaign troubleshooting, data integrations, workflow documentation, and the use of approved AI-enabled tools to improve marketing operations and personalization. This is a remote-first opportunity for US-based employees, with an option to work from Zip’s Manhattan office.
Requirements
- At least 2 years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles.
- Hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools.
- Experience executing campaigns across channels such as email, push notifications, SMS, or in-app messaging.
- Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles.
- Strong analytical and problem-solving skills, including experience with campaign reporting, attribution, A/B testing, and engagement metrics.
- Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency.
- High attention to detail and ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment.
- Curiosity, a continuous improvement mindset, and interest in learning new tools, technologies, and marketing strategies.
- Ability to collaborate effectively with technical and non-technical stakeholder groups.
- Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field is preferred.
Nice To Haves
- Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field.
Responsibilities
- Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support engagement and retention goals.
- Execute campaign operations, including audience segmentation, setup, quality assurance, deployment, monitoring, and reporting.
- Support data-driven audience targeting using customer insights, behavioral data, and lifecycle engagement trends.
- Partner with Marketing, Product, Data, and CRM stakeholders to document execution steps, timelines, audience criteria, and quality checks for approved campaign goals.
- Monitor campaign performance through A/B testing, personalization, device optimization, and engagement analysis, and recommend improvements for review.
- Use approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance.
- Analyze campaign results and operational metrics and provide recommendations for continuous CRM program improvement.
- Support CRM operational processes, including journey management, business rules, campaign troubleshooting, and workflow documentation.
- Manage customer data integrations and campaign dependencies to support accurate targeting, personalization, and delivery across platforms.
- Stay current on CRM, marketing technology, and AI-enabled marketing best practices to help evolve lifecycle marketing capabilities.
Benefits
- Flexible working culture
- Incentive programs
- Unlimited PTO
- Generous paid parental leave
- Leading family support policies
- Company-sponsored 401k match
- Learning and wellness subscription stipend
- Beautiful Union Square office
- Industry-leading employer-sponsored insurance for employees and dependents, with several 100% Zip-covered choices available
- Potential bonus and/or commission awards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
