CRM Marketing Operations Specialist

Bradford White • Lower Gwynedd Township, PA

3d

About The Position

The CRM Marketing Operations Specialist supports the day-to-day execution of CRM and CMS initiatives within the Marketing Department. The role implements web and operational projects serving Bradford White’s internal and external customers, bringing digital strategies to life through hands-on work focused on lifecycle mapping, website design, content updates, and ongoing site optimization.

The specialist manages and maintains digital marketing assets, including the CRM tool, company website, and related platforms, ensuring accuracy, functionality, and alignment with brand standards. Working with internal stakeholders and external partners, the role executes campaigns, implements updates, and enhances the digital experience. Although primarily execution-focused, the position also provides recommendations to improve performance, user experience, and digital effectiveness. National travel may be required as needed for training, trade shows, or market research, up to 10% annually; some international travel may also be required.

Requirements

• College and/or graduate degree in Marketing, Business, or Sales.
• At least three years of corporate marketing or business development experience.
• At least three years of experience in CRM operations, web strategy, web product management, or digital marketing roles.
• Proficiency in HubSpot, Dynamics, or Salesforce.
• Proven success working on large-scale web ecosystems (MarTech stacks) and digital transformation initiatives.
• Proficiency in HTML, CSS, and JavaScript, with a strong understanding of responsive design principles and modern web development frameworks.
• Experience with CMS development, database management, and API integrations supporting scalable and dynamic web functionality.
• Expertise in Drupal or open-source site building, including configuration of content types, views, modules, and site architecture.
• Proven work experience in a digital marketing or web strategy role.
• Critical thinking and an entrepreneurial mindset.
• Strong analytical and consultative skills.
• Comfort working with individuals inside and outside the company at all levels.
• Excellent written and verbal communication skills.
• Strong leadership skills and ability to work as part of a team.
• Vision-driven contributor able to translate vision into organizational goals and team success.
• Strong customer focus.
• Willingness to travel nationally as needed, up to 10% annually, and possibly internationally.

Nice To Haves

• Related industry experience is a plus but not required.

Responsibilities

• Develop an in-depth understanding of Bradford White Corporation’s primary customer groups, including what drives or detracts from their support of the company’s products and brands, and use these insights to support company growth and success.
• Manage, update, and optimize website content, design, and functionality to provide a seamless and engaging user experience.
• Develop customer journeys and related functions in CRM tools, and complete ongoing daily requirements.
• Influence web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences.
• Assist in creating and deploying landing pages, forms, and other web-based assets.
• Build strong working relationships with Bradford White Marketing, IT, Sales, Product, and Customer Support teams, collaborating across functions.
• Provide input and recommendations to improve digital performance, user experience, and effectiveness.
• Manage and maintain the CRM tool, company website, and related digital marketing platforms, ensuring accuracy, functionality, and brand alignment.
• Work with internal stakeholders and external partners to execute campaigns, implement updates, and enhance the digital experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level