Senior CRM Marketing Specialist

Gentex Corporation • Centennial, CO

7d

About The Position

The CRM Marketing Specialist III leads the development, execution, and optimization of customer relationship marketing programs supporting Gentex's consumer and connected product brands. The role serves as a technical subject matter expert in CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization. It supports HomeLink, PLACE, eSight, and future Gentex consumer initiatives, while partnering with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.

The position leads customer engagement strategy and lifecycle messaging, designs and optimizes automated customer journeys across applicable channels, and oversees campaign planning, testing, deployment, and analysis. It also establishes CRM best practices and quality standards; uses customer data, analytics, and reporting to assess campaign performance and recommend improvements; and ensures initiatives comply with privacy regulations, customer communication preferences, and company policies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field.
• At least 4 years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
• Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
• Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.
• Strong analytical, reporting, and customer insight capabilities.
• Experience presenting campaign performance and strategic recommendations to leadership.
• Proficiency in Microsoft Office.

Nice To Haves

• HubSpot Marketing Hub Professional or Enterprise certification, or equivalent CRM platform certification.
• Experience with consumer products, connected products, SaaS, automotive technology, or smart home products.
• Knowledge of customer acquisition, retention, loyalty, and lifecycle marketing strategies.
• Experience with A/B testing, personalization, conversion optimization, and customer journey optimization.
• Familiarity with website analytics, SEO, customer data platforms (CDPs), and digital marketing technologies.
• Experience integrating CRM platforms with websites, e-commerce platforms, customer support systems, mobile applications, or third-party marketing technologies.
• Knowledge of customer privacy regulations, marketing compliance, and CRM governance best practices.

Responsibilities

• Develop and lead customer engagement strategies supporting acquisition, retention, loyalty, personalization, and customer experience.
• Partner with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.
• Lead CRM marketing initiatives for HomeLink, PLACE, eSight, and future Gentex consumer initiatives.
• Serve as the technical subject matter expert for CRM and marketing automation, establishing best practices and leading evaluation, optimization, and continuous improvement of CRM architecture, technologies, integrations, and engagement processes.
• Design, develop, and optimize CRM workflows, automated customer journeys, and trigger communications across email, SMS, push notifications, in-app messaging, and other applicable media.
• Lead the development and optimization of customer lifecycle messaging, including data-driven communications and best practices for CRM copywriting, personalization, and customer engagement.
• Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
• Establish CRM campaign best practices and quality standards.
• Develop customer segmentation strategies and use customer data, analytics, and reporting to measure campaign performance, identify trends, and recommend continuous improvements.
• Ensure CRM initiatives comply with applicable privacy regulations, customer communication preferences, and company policies.
• Maintain honesty, integrity, confidentiality, and compliance with company policies and applicable customer privacy regulations.
• Comply with company policies, procedures, and safety regulations, and safely perform duties, including promoting a safe workplace.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior