Marketing Ops

Parallel Web Systems•Bay Area, CA

2d•$150,000 - $300,000•Onsite

About The Position

Parallel is a web infrastructure company whose products help businesses build AI agents through programmatic access to the web. The Marketing Ops role owns Parallel’s marketing systems and the data flowing through them. The position is responsible for the HubSpot and Salesforce integration and, in partnership with Revenue Operations, moving the organization to an account- and contact-based model trusted by both sales and marketing. It builds lead scoring and an attribution model to show which demand-generation efforts create pipeline. In collaboration with data engineering, it rebuilds the flow of product data from BigQuery into marketing systems so teams can act on product-usage signals as well as form fills. The role runs the marketing stack end to end, from enrichment and events through reporting, and builds agentic workflows where they outperform manual processes. The ideal candidate is a problem-solver who is energized by challenges, curious about new technology, and experimental in their approach. They take action while balancing short-term progress with longer-term systems building, and have owned the marketing technology stack at a B2B or developer-first company, including marketing automation, BI, enrichment, events, and the ETL behind them. Parallel works fully in person between its Palo Alto headquarters and San Francisco office. It describes itself as a flat, talent-dense organization focused on technical and creative challenges, with values centered on customer impact, craft, speed of execution, creative win-wins, and high-conviction experimentation.

Requirements

Have owned the marketing technology stack at a B2B or developer-first company.
Experience with marketing automation, BI, enrichment, events, and the ETL behind them.
Be a problem-solver who is energized by challenges.
Be curious about new technology and approach it experimentally.
Show bias to action while balancing short-term progress with longer-term systems building.

Responsibilities

Own Parallel’s marketing systems and the data flowing through them.
Own the HubSpot and Salesforce integration.
Partner with Revenue Operations to move to an account- and contact-based model trusted by sales and marketing.
Build lead scoring and an attribution model that identifies which demand-generation efforts create pipeline.
Partner with data engineering to rebuild product-data flows from BigQuery into marketing systems.
Enable teams to act on product-usage signals as well as form fills.
Run the marketing technology stack end to end, including enrichment, events, and reporting.
Build agentic workflows where they outperform manual processes.