Hubspot Marketing Ops Manager

Everfi•Chicago, IL

3d•Remote

About The Position

The client is seeking an expert-level HubSpot Marketing Operations Consultant to optimize its HubSpot instance, resolve HubSpot–Salesforce integration gaps, and execute day-to-day campaign operations in support of a collaborative B2B demand generation team. This is a remote, 12-month contract-to-hire role with an ASAP start. The consultant must be available during EST core working hours. The role includes auditing and improving HubSpot workflows, architecture, lead scoring, data flows, dashboards, and reporting. It also involves building and executing email campaigns and supporting online events and conferences through templates, list pulls, nurture sequences, landing pages, and forms. The consultant will diagnose integration and data-quality issues, improve lead management and MQL generation, and work closely with demand generation managers and internal stakeholders as a proactive embedded team member. Compensation is $50–$55 per hour. The position is eligible for health, dental, vision, and 401(k) benefits. Visa sponsorship is not available.

Requirements

At least 5 years of hands-on HubSpot Marketing Operations experience in a B2B environment.
Expert-level HubSpot proficiency, including workflow builds, list segmentation, lead scoring, dashboarding, and campaign execution.
Demonstrated experience with Salesforce CRM, including complex instances, custom fields, and HubSpot–Salesforce integrations.
A strong track record managing lead lifecycle, MQL routing, and data hygiene across marketing and sales platforms.
Availability and ability to work during EST core hours.

Nice To Haves

Experience with Zapier for marketing automation and platform connectivity.
Background in CRM data governance and attribution reporting.
Experience auditing and documenting existing MarTech systems and recommending improvements.
Familiarity with A/B testing, UTM tracking, and conversion rate optimization.

Responsibilities

Audit and optimize the HubSpot instance, including workflows, architecture, lead scoring, and data flows.
Build and execute email campaigns, including templates, list pulls, nurture sequences, landing pages, and forms for online events and conferences.
Diagnose and resolve HubSpot–Salesforce synchronization issues, including data discrepancies, field-mapping gaps, and lead-handoff failures.
Upload and manage lists with appropriate scoring and routing to support MQL generation and lead management.
Review and improve dashboards and reporting to ensure data accuracy and provide actionable insights.
Identify and address data-quality gaps, including lead-scoring thresholds, enrichment optimization, and segmentation logic.
Partner with demand generation managers and internal stakeholders as a proactive, embedded team member.