HubSpot Administrator-Marketing

Hearst•Dallas, TX

About The Position

The HubSpot Administrator provides the technical foundation for lead generation, qualification, nurturing, sales follow-up, and revenue reporting. Working closely with Marketing, Sales, and RevOps, the administrator translates business requirements into reliable workflows, integrations, and reporting that support pipeline growth. This is a hands-on role requiring independent solution building, troubleshooting, validation, and recommendations for improvement. The administrator owns HubSpot configuration, technical implementation, testing, monitoring, documentation, and reporting accuracy. The role supports pipeline creation and sales conversion through dependable systems and data. Campaign strategy, website development, and closing sales remain with their respective owners. The administrator partners with the Lead Generation Manager, Marketing and Sales leadership, the RevOps/Salesforce Administrator, and the website owner. Success is measured by accurate and timely lead assignment and sales handoffs; reliable workflows and fewer recurring synchronization errors; complete and consistent lifecycle and campaign data; trusted dashboards with documented metric definitions; timely delivery of campaign setup and administration requests; reduced manual work; and clearer visibility into funnel performance. Targets will be established using an initial baseline and agreed service expectations. MQL-to-SQL conversion, pipeline creation, and revenue influence are shared outcomes with Marketing and Sales.

Requirements

At least five years of hands-on HubSpot administration experience in a B2B organization.
Demonstrated expertise in HubSpot Marketing Hub and working knowledge of Sales Hub.
Experience building complex workflows, lifecycle processes, lead scoring, segmentation, and routing.
Hands-on experience troubleshooting HubSpot–Salesforce integrations and synchronization issues.
Strong skills in dashboards, reporting, campaign tracking, attribution, and data quality.
Ability to translate business requirements into tested, documented solutions.
Strong troubleshooting, prioritization, and communication skills.
Ability to work independently and manage multiple ongoing operational requests.

Nice To Haves

Experience supporting B2B SaaS organizations with complex sales cycles.
Experience with account-based marketing and multiple decision makers.
Relevant HubSpot certifications.
Familiarity with Google Analytics, WordPress, tracking parameters, and integration tools.
Experience with APIs, webhooks, or custom automation.

Responsibilities

Serve as the primary HubSpot administrator and technical expert; manage user access, permissions, properties, settings, and platform configuration.
Document workflows, integrations, data definitions, and system changes; manage a prioritized request backlog with delivery dates and status updates; test changes before release and monitor their impact afterward.
Recommend improvements to HubSpot functionality, adoption, and efficiency.
Implement Marketing and Sales definitions for leads, MQLs, SQLs, and lifecycle stages; configure lead scoring, segmentation, ownership assignments, routing, and handoff notifications.
Build lead nurturing, recycling, disqualification, and reactivation processes; track stage progression and identify unassigned, stalled, or incomplete leads.
Validate that leads from website forms, campaigns, events, and other sources enter the correct processes.
Build and maintain workflows for qualification, routing, nurture, follow-up, lifecycle updates, and internal notifications; configure Sales sequence technical setup in partnership with Sales leadership.
Define and test enrollment criteria, exclusions, branching logic, re-enrollment, and exit conditions; prevent conflicting automations, duplicate outreach, and unintended property changes.
Monitor workflow performance, investigate failures, document corrective actions, and ensure automation follows approved consent, subscription, and suppression rules.
Partner with RevOps and the Salesforce administrator to maintain HubSpot–Salesforce synchronization; manage HubSpot-side field mappings, synchronization rules, and integration settings.
Diagnose synchronization errors, coordinate resolution of Salesforce-side issues, and validate fixes across affected records and processes.
Maintain data quality through deduplication, standardization, validation, and controlled imports; ensure lifecycle, ownership, source, and campaign data align with agreed definitions.
Configure forms, landing pages, lists, tracking parameters, and campaign associations; build audience segments by account, persona, lifecycle stage, product interest, and engagement.
Support targeted nurture and account-based marketing programs; validate campaign setup from engagement through lead capture, routing, and reporting.
Partner with the website owner to ensure forms, tracking, and data collection function correctly; support email operations, including subscription settings, suppression lists, and technical quality assurance.
Build and maintain dashboards for Marketing leadership, the CRO, and operational teams; report on traffic, lead capture, sources, campaigns, MQLs, SQLs, conversion rates, stage aging, and handoff performance.
Connect marketing activities to opportunities, pipeline, and revenue using available data and agreed attribution methods; establish consistent metric definitions, date filters, and reporting logic.
Reconcile reporting discrepancies with RevOps, identify data limitations, and provide actionable findings to help leadership refine campaigns, investment, and team priorities.
Establish routine checks for routing, synchronization, automation, forms, and tracking; resolve issues promptly and communicate cause, impact, correction, and validation.
Develop operating procedures, train users on approved HubSpot processes, and maintain clear ownership and escalation paths across Marketing, Sales, RevOps, and website support.
Identify recurring manual work that can be reduced through reliable automation.