Marketing Ops Associate

WithCoverage • New York, NY

1d • $100,000 - $120,000 • Onsite

About The Position

WithCoverage is looking for a Marketing Ops Associate to build the scaffolding that will support their marketing motions at scale. The core mandate for this role is to build better systems that both measure and improve the efficiency and magnitude with which WithCoverage builds its top of funnel. The focus of these systems will range from lead qualification, to paid advertising, to owned events and more. The builder in this role will work with the teams building out new channels, measure their experiments, and then lend structure to successful ones as they reach further and further into the future. The goal is to arm the team with tools, processes, and operational discipline that culminate into repeatable flywheels of growth that can be leveraged for years to come. Building those tools, processes, and discipline are what this role is all about.

Requirements

• 2 to 4 years of experience in Marketing Operations, Growth Operations, Revenue Operations, Business Operations, or another highly hands-on systems role.
• 1 to 2 years of deep, hands-on HubSpot experience, ideally across Marketing Hub, Sales Hub, and Operations Hub.
• A systems thinker, who gets obsessed with the way things work and how to improve them.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams and follow through reliably.
• Analytical and curious, with good judgment around prioritization and a desire to understand what drives performance.
• Proactive and resourceful, comfortable figuring things out without waiting for perfect direction.
• A strong communicator and collaborator who can work effectively across the Growth team.

Responsibilities

• Build scalable growth systems
• Partner with members of our marketing and growth teams to measure their experiments in hubspot
• Own projects that improve how we triage, qualify, and route inbound and outbound opportunities across multiple channels.
• Design and document SOPs, workflows, and tooling that make the team faster and more consistent.
• Identify operational bottlenecks in areas like qualification, monitoring, connector management, and event follow-up, then help fix them.
• Support pipeline creation across key channels
• Help prioritize high-value prospects for connectors, portfolio companies, conferences, dinners, and other pipeline-generation efforts.
• Assist with lead qualification systems so the team is spending time on the best opportunities.
• Contribute to experiments across inbound, website traffic, paid channels, and other top-of-funnel initiatives when needed.
• Own event and operating infrastructure
• Help build better systems for event execution and follow-up, workflow visibility, and repeatable launcher processes.
• Create clean operating processes that make it easier for growth campaigns and event-driven motions to run end to end.
• Work with high autonomy on special projects
• Take a problem from ambiguity to execution, then iterate based on what you learn.
• Partner closely with team members across Growth while operating with a high degree of ownership.
• Help on other growth priorities as needed, while staying anchored to the core goal of improving systems and efficiency.

Benefits

• Competitive compensation that includes equity
• Comprehensive benefit plans for medical, dental, vision, life, and disability
• Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
• Human Interest: 401(k) provider
• Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Collaborative, transparent, and fun culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed