Principal Engineer, Product Marketing

Renesas Electronics•San Jose, CA

1h•$196,000 - $245,200•Onsite

About The Position

Renesas is seeking a Principal Engineer in Product Marketing to serve as Business Strategy Manager for its Vision, Edge, and Physical AI portfolio within the Edge AI and Application Processors Business Division. The role operates with the agility and autonomy of a startup within a global organization and will help reboot the business line and build a competitive product family for market launches targeting 2028. It offers a senior professional the opportunity to own a mini P&L and potentially grow into a broader leadership position as the team scales. The position sets product-line strategy, business priorities, and portfolio trade-offs across the current Renesas RZ/V MPU family and future generations. It translates customer workloads, deployment constraints, and market opportunities into product and platform requirements, and aligns Sales, FAEs, and Regional Marketing teams around an application-led value proposition. The role leads strategic customer engagements and senior ecosystem partnerships, and works across business strategy and go-to-market, product definition, and product and solution support in partnership with hardware, AI software, compiler/runtime, and ecosystem teams. The role engages with key customers globally, including in Japan, China, Europe, and the United States. Domestic and international travel, flexibility for asynchronous updates, and evening calls are required. Renesas describes itself as an embedded semiconductor solution provider with a global team of more than 21,000 engineers and problem solvers in over 30 countries.

Requirements

Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Computer Science, Business, or a related technical discipline.
At least 10 years of professional experience in the semiconductor industry.
Deep knowledge of and direct access to customers within the top 10 robotics and embedded vision markets.
Proven full product lifecycle experience, including successfully translating customer requirements into new product launches.
Strong background in SoCs and MPUs rather than strictly MCUs; examples include NXP i.MX, TI Sitara, Ambarella CV flow SoCs, Axelera AI, Qualcomm Dragonwing, and MediaTek Genio IoT.
Demonstrated experience working with AI technologies and vision applications.
High accountability and comfort with uncertainty, including readiness to take ownership of complex challenges and initiatives.
Willingness to engage with customers globally, travel domestically and internationally, and accommodate asynchronous updates and evening calls.

Nice To Haves

A diverse semiconductor career profile combining different disciplines, such as FAE experience with product management or product marketing.
Desire and potential to grow into a leadership role and manage direct reports as the business line scales.

Responsibilities

Set product-line strategy, business priorities, and portfolio trade-offs for the current Renesas RZ/V MPU family and future generations.
Translate customer workloads, deployment constraints, and market opportunities into actionable product and platform requirements.
Align Sales, FAEs, and Regional Marketing teams around a clear, application-led RZ/V value proposition.
Lead strategic customer engagements and senior ecosystem partnerships that influence product adoption and roadmap choices.
Lead across business strategy and go-to-market, product definition, and product and solution support, partnering with hardware, AI software, compiler/runtime, and ecosystem teams.
Own a mini P&L and use budgeting experience to drive business results.
Engage key customers globally, including in Japan, China, Europe, and the United States; travel domestically and internationally and accommodate asynchronous updates and evening calls.