Principal Customer Marketing Manager
About The Position
Snowflake is seeking a strategic, customer-obsessed leader to own and scale global customer advocacy programs. The role shapes high-visibility customer initiatives—including billboard campaigns, customer activations around LA28, the Black Diamond Council executive Customer Advisory Board, and Alpine Club co-marketing partnerships—while building durable customer advocacy and turning customer outcomes into stories that create mutual value. The position combines executive relationship management, program strategy, and creative execution. The successful candidate builds trust with senior enterprise customers, designs compelling executive experiences, navigates brand and legal approvals, and coordinates cross-functional teams and agency partners from concept through launch. Advocacy is treated as a growth lever that supports strategic account relationships, informs business and product strategy, and partners with Sales on retention, expansion, and growth. This role reports to the Director of Customer Marketing and works closely with Brand, Creative, Media, Events, PR, Product Marketing, Social, Web, Sales, and external agency partners. The position requires a hybrid work schedule with regular in-person attendance in Menlo Park.
Requirements
- Customer-obsessed mindset and an instinct for customer stories and experiences, with the patience and persistence to bring them to life.
- Proven ability to build trusted relationships with senior executives, including CIOs, CDOs, and communications leads at enterprise-scale organizations.
- Strong understanding of the customer lifecycle and the role customer marketing and advocacy play in acquisition, expansion, and retention.
- Deep experience leading complex, multi-stakeholder advocacy programs, executive programs, or integrated campaigns from strategy through launch.
- Exceptional program and project management skills, including the ability to manage multiple high-visibility programs and coordinate cross-functional teams simultaneously.
- Strong strategic judgment in selecting customers, stories, and opportunities for high-profile programs.
- Outstanding written and verbal communication skills, including comfort presenting to internal and external executives.
- Experience managing agency and vendor relationships and budgets, and translating creative feedback effectively.
- Highly organized, self-directed, and effective in ambiguous, fast-moving environments.
Nice To Haves
- 8+ years of experience in customer marketing, customer advocacy, executive programs, or integrated campaign management in B2B SaaS or enterprise technology.
- Experience building and running a Customer Advisory Board or executive community program for senior technology leaders.
- Track record delivering high-profile brand moments, such as billboard and out-of-home campaigns, major sporting event or sponsorship activations, and marquee event programs featuring recognizable customer brands.
- Familiarity with corporate communications dynamics and the sensitivities of co-marketing with publicly traded or privacy-conscious enterprise brands.
- Ability to influence senior stakeholders with confidence and credibility.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with Google Suite, Salesforce, Tableau, and Wrike.
Responsibilities
- Own the strategy and end-to-end execution of customer advocacy programs, including billboard activations, LA28 customer activation, the Black Diamond Council, and Alpine Club.
- Lead billboard strategy and activation, from identifying customer stories and creative development through customer approvals, media placement, launch, and amplification.
- Develop and execute the LA28 customer activation strategy, creating distinctive experiences and storytelling moments for strategic customers.
- Lead engagement and strategic programming for the Black Diamond Council, including in-person meetings, virtual sessions, member communications, and recruitment.
- Translate Black Diamond Council insights into recommendations for Snowflake’s business, product, and marketing strategy.
- Oversee Alpine Club strategy, planning, and execution, elevating strategic customers through long-term brand partnerships.
- Build program frameworks, activation calendars, and repeatable processes that support consistency, quality, and impact across programs and regions.
- Build trusted, long-term relationships with senior executives at top customers and create mutually valuable experiences and stories.
- Partner with Sales, using advocacy programs and executive engagement to strengthen strategic account relationships and support retention, expansion, and growth.
- Coordinate Brand, Creative, Media, Events, PR, Product Marketing, Social, and Web teams, managing timelines, dependencies, budgets, and launch readiness.
- Track, analyze, and report program performance and impact, and provide regular updates to leadership and cross-functional stakeholders.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
