Premier Experiences Senior Manager

Cooley LLP•Washington, DC

4d•$130,000 - $195,000

About The Position

Cooley is seeking a Premier Experiences Senior Manager to join its Marketing and Client Development team. The role is part of the Strategy, Transformation & Growth Team, which builds scalable infrastructure and data-backed frameworks to help Marketing & Client Development move from reactive execution to proactive strategy. The team translates strategic choices and brand-differentiating experiences—from high-end events to targeted digital channels—into repeatable, optimized market performance. The Senior Manager partners with business-unit Marketing and Client Development stakeholders to design and deliver client-engagement programs, leads complex marquee events and industry conference activations, and develops follow-through plans that support cross-selling and sales-cycle progression. The role manages vendors, contracts, budgets, event technology, on-site delivery, and the capture and transfer of client data into the CRM. It also supervises and mentors direct reports and supports their development and other employee lifecycle activities.

Requirements

At least 5 years of applicable experience in marketing or business development, preferably in a strategy, transformation, or growth function.
At least 2 years of exempt or management experience in relevant roles.
Professional services industry experience and/or B2B marketing experience.
Experience with CVENT, TicketManager, and CRM systems.
Experience with vendor management, contract negotiations, and on-site delivery.
Ability to work extended and/or weekend hours as required.
Ability to travel as required.
After orientation at Cooley LLP, proficiency with Microsoft Office, iManage, and other firm applications.
Ability to work independently, demonstrate increasing ownership and mastery of the assigned area, and serve as a resource and mentor to others.
Entrepreneurial nature, attention to detail, and commitment to quality, consistency, and a digital-first approach.
Strong interpersonal and communication skills, including the ability to facilitate and solve problems.
Ability to organize, prioritize, and coordinate multiple activities under tight timelines.
Consultative approach to setting goals, driving projects, and achieving outcomes.
Strong judgment and a collaborative, team-oriented approach.
Ability to handle and maintain confidentiality regarding firm information, projects, and client data.
High level of professionalism.
Ability to lead through influence and develop talent.
Proactive, analytical mindset.
Effective presentation skills.

Nice To Haves

Bachelor’s degree.
Supervisory experience.
Prior legal industry or professional services experience.

Responsibilities

Partner with business-unit Marketing and Client Development teams to design event programs that support client engagement and cross-selling.
Lead planning and execution of complex marquee events from initial concept through post-event analysis.
Develop and drive tactical activation strategies for major industry conferences, ensuring Cooley’s presence is coordinated and differentiated.
Serve as the day-to-day liaison for business-unit stakeholders and translate practice goals into actionable experiential plans.
Collaborate with Client Development and business-unit leads to identify targets for premier events and develop follow-through plans to accelerate the sales cycle.
Source and manage premium vendors and lead contract negotiations, ensuring services meet the firm’s delivery standards.
Lead on-site teams for major activations and serve as the primary point of contact for partners while ensuring a seamless attendee experience.
Ensure premier activations capture critical client data and transfer it into the CRM for long-term relationship management.
Manage budgets for assigned marquee programs, including tracking, variance reporting, and cost-efficiency.
Use event technologies to manage registration, attendee engagement, and logistics, and coach Specialist-level staff on best practices.
Supervise and mentor direct reports, provide day-to-day oversight, monitor compliance with work hours and firm and department policies, manage staffing coverage, and review time logs and time-off requests.
Support business-professional development and continuing education opportunities.
In collaboration with the immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events.
Perform other duties as assigned or required.

Benefits

Medical coverage.
Health savings account with applicable medical plan.
Dental insurance.
Vision insurance.
Health and/or dependent care flexible spending accounts.
Pre-tax commuter benefits.
Life insurance.
AD&D coverage.
Long-term care coverage.
Backup care for children and/or adults.
Other parental support benefits.
Firm-paid life insurance, AD&D, long-term disability, and short-term medical benefits for benefited employees.
21 days of paid time off each year.
10 paid holidays each year.
Generous parental leave.
Fertility benefits.
Competitive compensation.