Senior Manager, Convening Event Experiences

The Nielsen Company • New York, NY

3d

About The Position

The Senior Manager, Convening Event Experiences owns Nielsen’s senior, high-stakes convening portfolio, including its annual flagship client experience, global sports convenings such as World Cup, Super Bowl and Olympic programs, Cannes Lions convening, executive forums and C-suite dinners. The role shifts premium experiences from hospitality toward executive immersion, with the goal of measurably improving how valuable decision-makers regard Nielsen and contributing to retention across named strategic accounts.

Working closely with Global Client & Sales Leadership, Customer Lifecycle Marketing, Content & Strategic Insights, Brand and Creative, the role designs and delivers experiences that bring senior clients into contact with Nielsen’s media intelligence and leadership. The position owns experience strategy and delivery, guest and account alignment, agency and production leadership, measurement, reporting and budget accountability.

Requirements

• 10+ years leading premium B2B experiences, executive convening or high-touch premium client programs for global brands.
• Demonstrated ownership of a flagship or enterprise-scale event with executive and C-suite audiences, including full budget accountability.
• Proven ability to design programming and content moments, not only manage logistics and production.
• Track record aligning experiences to named-account retention, executive relationship depth and commercial outcomes.
• 7+ years managing agency, production and technology partners at a premium standard.
• Excellent written and verbal communication skills, with the confidence and judgment to advise and prepare senior executives as hosts.
• Bachelor’s degree in Marketing or equivalent experience.

Nice To Haves

• Experience delivering premium hospitality and convening at major sports, entertainment or cultural moments, ideally within a rights-holder or official-partner environment.

Responsibilities

• Own end-to-end design and delivery of Nielsen’s annual flagship convening experience, including the concept, business case, guest journey, strategy, programming, production and post-event evaluation; remain accountable for standards, budget and outcomes.
• Lead premium convening at global sports moments, including World Cup, Super Bowl and Olympic programs, as well as Cannes Lions convening; define the guest experience model, hospitality standard and content moments.
• Develop and run recurring executive forums, roundtables and C-suite dinners that foster senior dialogue between Nielsen and client leadership.
• Own executive forum format design, topic selection with Content & Strategic Insights, and executive host preparation.
• Partner with Global Client & Sales Leadership and Customer Lifecycle Marketing to align guest strategy with named strategic accounts and retention priorities.
• Own invitation architecture, guest tiering, RSVP conversion and post-event follow-through into client planning conversations.
• Translate Nielsen’s brand and media intelligence narrative into premium environments, formats, content and experiences; ensure each program delivers a clear point of view and value.
• Lead agencies and production partners to Nielsen’s premium standard.
• Own workback plans and production workbooks, and ensure safety, security, legal and compliance requirements are addressed across the premium portfolio.
• Own measurement for the premium portfolio, including event NPS, senior attendee perceptions of Nielsen as a strategic partner versus a vendor, retention impact on named accounts and executive meetings generated.
• Report results and recommendations to marketing and commercial leadership.
• Manage the premium convening budget, ensuring each program has a business case and defensible return on investment.

Benefits

• Comprehensive health and wellness plans.
• 401(k) with a Nielsen company match.
• Generous paid time off policy.
• Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive or bonus eligibility.
• This role may be eligible for bonuses, equity or other incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior