Senior Manager, Convening Event Experiences
About The Position
The Senior Manager, Convening Event Experiences owns Nielsen’s highest-stakes convening portfolio, including the annual flagship client experience, global sports programs such as World Cup, Super Bowl and Olympic suites, Cannes Lions convening, executive forums and C-suite dinners. The role is intended to transform premium events from hospitality into executive immersion, producing a measurable change in how key decision-makers regard Nielsen and contributing directly to retention across named strategic accounts. Working with Global Client & Sales Leadership, Customer Lifecycle Marketing, Content & Strategic Insights, Brand and Creative, this leader designs and delivers experiences where senior clients engage with Nielsen’s media intelligence and leadership. The position owns the portfolio’s experience standards, budgets, business cases, delivery and measurement, and leads agencies and production partners to deliver premium programs.
Requirements
- 10+ years leading premium B2B experiences, executive convening or high-touch premium client programs for global brands.
- Demonstrated ownership of a flagship or enterprise-scale event with executive and C-suite audiences, including full budget accountability.
- Experience delivering premium hospitality and convening at major sports, entertainment or cultural moments.
- Proven ability to design programming and content moments, not only manage logistics and production.
- Track record aligning experiences to named-account retention, executive relationship depth and commercial outcomes.
- 7+ years managing agency, production and technology partners at a premium standard.
- Excellent written and verbal communication skills, with the confidence and judgment to advise and prepare senior executives as hosts.
- Bachelor’s degree in Marketing or equivalent experience.
Nice To Haves
- Experience delivering premium hospitality and convening at major sports, entertainment or cultural moments within a rights-holder or official-partner environment.
Responsibilities
- Own end-to-end design and delivery of Nielsen’s annual flagship convening experience, from concept and business case through guest journey, strategy, programming, production and post-event evaluation.
- Lead premium convening at global sports moments, including World Cup, Super Bowl and Olympic programs, as well as Cannes Lions convening; define guest experience, hospitality standards and differentiating content moments.
- Build and run recurring executive forums, roundtables and C-suite dinners; own format design, topic selection with Content & Strategic Insights, and executive host preparation.
- Partner with Global Client & Sales Leadership and Customer Lifecycle Marketing to align guest strategy with named strategic accounts and retention priorities; manage invitation architecture, tiering, RSVP conversion and post-event follow-through into client planning conversations.
- Translate Nielsen’s brand and media intelligence narrative into premium environments, formats, content and experiences, ensuring each program has a clear point of view and value.
- Lead agencies and production partners to Nielsen’s premium standard; own workback plans and production workbooks, and oversee safety, security, legal and compliance requirements across the portfolio.
- Own measurement for the premium portfolio, including event NPS, perceptions of Nielsen as a strategic partner versus a vendor, retention impact on named accounts and executive meetings generated; report results and recommendations to marketing and commercial leadership.
- Manage the premium convening budget and ensure each program has a business case and defensible return on investment.
Benefits
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility
- This role may be eligible for bonuses, equity or other incentives
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What This Job Offers
Job Type
Full-time
Career Level
Senior
