Senior Manager of Festivals & Experiences

By Landmark•Plainfield, NJ

2d•$70 - $80•Onsite

About The Position

The Senior Manager of Festivals & Experiences will build, lead, and grow By Landmark’s Festival Division from inception. The role oversees strategic development, promotion, and execution of festivals and large-scale experiences across multiple markets. It combines creative vision, business development, event operations, and financial oversight to establish a successful, scalable festival program. Working with executive leadership and Marketing, the Senior Manager oversees festival development from initial concept and brand positioning through planning, partnerships, marketing, execution, and post-event analysis. The role supports By Landmark’s growth in festivals and experiential entertainment while ensuring events reflect the company’s commitment to colorful luxury, exceptional hospitality, and memorable guest experiences. By Landmark is launching the division with its first annual Food, Wine & Spirits Festival in New Hope, Pennsylvania, with plans to expand into other markets and formats, including music festivals, car shows, and other cultural events. The position is based onsite in Plainfield, New Jersey, and involves travel to venues across the tristate area and additional markets as the division expands.

Responsibilities

Lead the development and expansion of the Festival Division, including new event concepts, markets, and growth opportunities.
Establish distinct brand identities, positioning, and audience strategies for each festival.
Collaborate with executive leadership and Marketing to align festivals with company objectives and brand standards.
Oversee festival planning, production, and execution, including budgets, timelines, logistics, staffing, and vendor coordination.
Source, negotiate, and manage relationships with culinary partners, beverage brands, entertainers, vendors, and experiential partners.
Coordinate permitting, licensing, insurance, regulatory compliance, and operational requirements.
Ensure seamless onsite execution, exceptional guest experiences, and effective contingency planning.
Identify, secure, and manage sponsorships, strategic partnerships, and revenue-generating opportunities.
Develop sponsorship packages and brand activations that enhance the festival experience and deliver measurable value.
Cultivate relationships with tourism organizations, local businesses, media outlets, and industry partners.
Partner with Marketing to develop and execute comprehensive marketing and promotional strategies.
Drive ticket sales, audience development, brand awareness, and community engagement across festival markets.
Support public relations, influencer partnerships, digital marketing, and consumer communications.
Build and lead the Festival Division team, including recruiting, training, and managing employees, event staff, and contracted partners.
Establish operational procedures, performance standards, and scalable systems to support continued growth.
Foster a collaborative, accountable, and results-driven team environment.
Work with Accounting to oversee the division’s financial performance, including budgeting, expense management, revenue generation, and profitability.
Monitor ticket sales, sponsorship revenue, attendance, and other key performance indicators.
Prepare post-event financial and operational reports and identify opportunities for improvement and future growth.
Maintain a flexible schedule, including evenings, weekends, and onsite attendance as required by festival and experiential programming.
Represent By Landmark professionally in vendor, sponsor, community, and industry relationships.
Perform additional duties as needed to support the Festival Division and By Landmark’s broader business objectives.