Power & Utilities Marketing Strategist, Assistant Director

EY • Miami, FL

42d • $100,000 - $212,500

About The Position

The Power & Utilities Marketing Strategist, Assistant Director serves as the marketing lead and strategic advisor for EY’s Power & Utilities sector, acting as its chief marketing officer. The role develops and executes an integrated marketing strategy to strengthen EY’s market position, advance sector growth priorities, and deepen relationships with key clients and buyers.

Working with sector leadership, service line leaders, account teams, alliances, and global marketing colleagues, the strategist translates business priorities into market-facing campaigns, thought leadership, activations, and account-based marketing programs. The role helps shape and activate the New Industrial Equation narrative for the sector, connecting topics such as grid modernization, energy infrastructure, reliability, resilience, regulatory transformation, AI-enabled operations, capital deployment, and the utility customer experience.

The position requires strategic marketing leadership, strong stakeholder management, and knowledge of B2B and account-based marketing in highly matrixed organizations. It leads strategy, content and market positioning, client and account engagement, campaigns and events, cross-functional collaboration, and performance measurement. EY offers a comprehensive compensation and benefits package, with salary ranges that vary by office location.

Requirements

• Bachelor’s degree required.
• 5–7 years of relevant experience.
• Strong understanding of B2B marketing, integrated marketing strategy, and account-based marketing.
• Experience building and executing multi-channel marketing campaigns and executive-level activations.
• Strong communications, storytelling, and content strategy capabilities.
• Ability to translate complex business and industry issues into clear, compelling marketing programs.
• Strong executive presence and stakeholder management skills.
• Experience working in a large, global, matrixed organization.
• Analytical mindset and ability to use performance data and market insights.
• Strategic thinker with a strong bias toward action.
• Executive-level communication and relationship-building abilities.
• Highly organized, detail-oriented, and accountable.
• Ability to balance strategy, execution, and stakeholder management.

Nice To Haves

• Knowledge of utility industry trends, buyer priorities, energy transition, grid modernization, infrastructure investment, AI adoption, regulatory change, or related topics.
• Familiarity with emerging marketing technologies, AI-enabled marketing, and digital engagement strategies.
• Experience developing and leading integrated marketing strategies and programs.
• Experience supporting executive stakeholders in professional services, technology, energy, industrials, or related sectors.
• Passion for helping clients and industries navigate transformation, growth, and innovation.

Responsibilities

• Develop and lead the annual Power & Utilities marketing strategy and activation plan in alignment with sector growth priorities.
• Serve as the primary marketing advisor to Power & Utilities leadership, providing market intelligence, buyer insights, and marketing recommendations.
• Identify and activate themes relevant to utility executives and decision-makers, connecting sector priorities to broader Industrials & Energy and EY narratives.
• Partner with subject matter resources and sector leaders to identify thought leadership opportunities and guide the creation of articles, research, executive perspectives, videos, client stories, case studies, web content, and campaign assets.
• Develop differentiated messaging across utility transformation, technology modernization, infrastructure investment, and operational excellence, and maintain consistency across channels.
• Lead sector-specific account-based marketing initiatives for priority accounts and strategic growth opportunities.
• Collaborate with account teams on tailored marketing programs that support relationship development and revenue growth.
• Translate sector priorities into named-account campaigns, executive engagement opportunities, and strategic client experiences; identify ways to use content and campaigns in priority pursuits.
• Design and oversee integrated, multi-channel marketing programs involving events, sponsorships, digital marketing, social media, PR, email, and sales enablement.
• Lead sector presence and activations at industry conferences, utility events, and executive forums.
• Manage flagship client experiences, executive roundtables, thought leadership launches, and sector campaigns.
• Coordinate cross-functional teams to deliver programs and achieve measurable business impact.
• Build relationships across sector leadership, service lines, alliances, account teams, and marketing functions; influence and align stakeholders in a matrixed environment.
• Collaborate with global sector marketing teams to leverage and adapt global assets and campaigns, and serve as a trusted advisor and connector across the Industrials & Energy ecosystem.
• Define campaign objectives, key performance indicators, and success measures; assess effectiveness using data, analytics, and stakeholder feedback.
• Report on marketing performance and recommend ways to optimize investments and outcomes, demonstrating impact on brand, relationships, and growth objectives.

Benefits

• Comprehensive compensation and benefits package, with compensation based on performance and value brought to the business.
• Medical and dental coverage.
• Pension and 401(k) plans.
• Flexible vacation policy.
• Paid holidays.
• Winter and summer breaks.
• Personal and family care time off and other leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager