Portfolio Marketer

Copeland•Sidney, OH

5d•Hybrid

About The Position

The Portfolio Marketer translates strategy into portfolio positioning, go-to-market execution, and sales enablement to drive adoption and growth. The role serves as an expert on buyer personas and their needs throughout the buying process, developing differentiated market positions and comprehensive strategies, tools, and competitive insights that empower sales and marketing teams and improve customer engagement. The position develops go-to-market strategies, messaging, and sales resources; maps buyer personas and journeys; identifies opportunities for digital customer-engagement tools; and coordinates cross-functional inputs into commercialization packages. It also monitors program performance and Voice of Customer feedback to refine strategies. This role is hybrid eligible and requires at least three days per week in the office, with flexibility to adjust in-office days based on business needs.

Requirements

At least five years of experience in marketing, sales enablement, or a related field.
Proven leadership and communication skills, including success aligning cross-functional teams to execute go-to-market strategies.
Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
Strong analytical and problem-solving skills grounded in data-driven decision-making and audience-centric marketing.
Commitment to excellence and to building agile systems that support commercial and operational excellence.
Commitment to ownership, continuous learning, and proactively improving marketing outcomes.

Nice To Haves

Bachelor’s degree in business administration, marketing, communications, or a related field.
Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
Experience developing go-to-market strategies, messaging frameworks, and sales tools.
Deep understanding of buyer decision-making processes and lifecycle management.
Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools.

Responsibilities

Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging, and KPIs.
Create sales enablement tools and resources for portfolio, product, and solution introductions; train and support sales teams with competitive insights and tools.
Map personas and develop buyer journeys to understand buyer and influencer behavior, decision-making processes, and information needs and formats throughout the sales funnel and journey.
Prioritize potential requirements for digital tools, such as ROI calculators and competitor cross-references, to enable customer engagement and product assessment.
Translate market and product insights into differentiated value propositions and messaging frameworks.
Coordinate inputs from Product, Market, Sales, and Marketing into cohesive commercialization packages.
Align buyer needs, sales motions, marketing engagements, and enablement tools to improve conversion and effectiveness.
Refine go-to-market strategies using performance data and Voice of Customer feedback.