Marketer
About The Position
The Insurance Marketer (Medicare Specialist) serves as a sales consultant, agent recruiter, and relationship manager for independent brokers nationwide. The role drives distribution growth by identifying prospective agents, guiding them through contracting, and serving as a product and sales resource within Medicare Advantage, Medicare Supplement, and Part D markets. The position calls for insurance marketing or distribution experience, strong phone communication, and familiarity with senior health products. The marketer recruits independent brokers, advises agents on Medicare products and sales strategies, supports onboarding and contracting, and maintains relationships with designated agent accounts. The role also responds to agent inquiries, records activities in the CRM, and tracks progress toward quarterly recruitment goals.
Requirements
- At least 3 years of professional experience in insurance marketing, agency development, internal wholesaling, or insurance sales.
- Solid foundation in Medicare health plans, including Medicare Advantage, Medigap, and Part D, and the annual sales cycle.
- Exceptional verbal and written communication skills and comfort with extensive outbound phone outreach and virtual meetings.
- Proficiency with CRM software, telemarketing or call-tracking tools, Microsoft Office (Excel, Word, and Outlook), and virtual meeting platforms such as Zoom and Teams.
- Self-motivated, highly organized, and able to manage high-volume follow-up workflows.
Nice To Haves
- Active Life & Health Insurance License.
- Prior experience at an FMO, IMO, brokerage general agency (BGA), or carrier sales desk.
- Associate or Bachelor’s degree in Business, Marketing, Finance, or a related field.
Responsibilities
- Conduct outbound calls, targeting more than 200 outbound agent touches weekly, to recruit independent brokers, agencies, and producers.
- Build a pipeline of active writing agents using house accounts, incoming marketing leads, and referral channels.
- Host virtual webinars, deliver recruitment presentations, and occasionally participate in in-office meetings or field visits.
- Present Gordon Marketing’s value proposition, carrier portfolio, commission tiers, and technology tools to prospective agents.
- Serve as a subject matter expert on Medicare Advantage, Medicare Supplement, Prescription Drug Plans, and ancillary senior lines.
- Advise brokers on market trends, Annual Enrollment Period strategies, local carrier footprints, and competitive plan designs.
- Guide agents through enrollment software, quoting tools, and broker portals.
- Coordinate with Agent Services and Contracting teams to support agent contracting, document scrubbing, carrier appointments, and certification requirements.
- Advise designated agent accounts on increasing production and cross-selling.
- Monitor agent inquiries, live chat queues, and service tickets to help ensure timely issue resolution.
- Participate in daily sales team meetings, log agent activities in the CRM, and track quarterly recruitment goals.
Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off and paid holidays.
- Professional development, carrier training certifications, and company growth opportunities.
- Disability insurance and life insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
