Marketer

PACS

1d•$85,000 - $150,000

About The Position

The Marketer develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The position works to maintain and increase census, provide the community with accurate information about the facility, and support positive relationships with residents, families, employees, community members, and civic leaders. It also manages communications and information release in accordance with privacy rules and facility policies, supports related training and resident programs, and collaborates with the Administrator on the departmental operating budget. The position includes direct or indirect supervisory responsibilities. A bachelor’s degree from an accredited college or university, or equivalent, is required; five years of healthcare marketing or public relations experience may be accepted in lieu of a degree. Proficiency in Microsoft Office Suite is required. The role involves occasional lifting or moving of up to 25 pounds, prolonged computer use, regular sitting, standing, walking, talking, reading, and hearing, and frequent use of office equipment. The employee may be required to assist with resident evacuation during emergencies. The work environment typically has low to moderate noise levels.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing/public relations experience in a healthcare setting may be accepted in lieu of a degree.
Proficiency in Microsoft Office Suite.
Must occasionally lift or move up to 25 pounds.
Prolonged use of a desktop or laptop computer.
Regularly sit, stand, walk, talk, read, and hear.
Frequently use office equipment, including a copier, scanner, fax machine, telephone, and calculator.
May be required to assist in resident evacuation during emergencies.

Responsibilities

Plan, develop, organize, implement, evaluate, and direct facility public relations and marketing programs to maintain and increase census and provide accurate information about facility programs and services.
Develop and maintain written policies and procedures for releasing information about residents, employees, and the facility in accordance with privacy rules and regulations.
Assist department directors with marketing and public relations policies and procedures, and foster understanding of staff roles in these programs.
Review marketing and public relations policies annually and recommend updates.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret and communicate facility information-release policies to employees, residents, family members, visitors, and government agencies.
Ensure public materials, including manuals, brochures, and information packets, are accurate and current.
Organize and maintain internal communications through bulletin boards, newsletters, committee meetings, and announcements.
Schedule and participate in departmental meetings related to marketing and public relations.
Provide creative support to activity and social services departments in developing resident programs and publications.
Maintain positive relationships with families, residents, and community and civic leaders.
Participate in community and civic groups to promote facility engagement and charitable activities.
Coordinate with news media to share positive developments, new programs, and promotions.
Keep the Administrator informed of media coverage or public information that could affect the facility.
Establish a public relations area during emergencies to ensure accurate, policy-compliant information is released.
Assist with planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
Promote an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
Prepare and manage the departmental operating budget in collaboration with the Administrator.
Serve on committees as directed by the Administrator.
Maintain confidentiality of resident information, including protected health information.
Interpret and communicate resident rights to residents, families, and staff as appropriate.
Maintain a current listing of resident care employee phone numbers.