Senior Portfolio Marketer

Copeland•Sidney, OH

1d•Hybrid

About The Position

The Senior Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. The role serves as an expert on buyer personas and their needs throughout the buying process, creating differentiated and defensible market positions. The marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement. The position is based at Copeland’s Sidney, Ohio campus and is hybrid eligible, with at least three days per week in the office. Colleagues are expected to prioritize collaboration and adjust their hybrid schedules based on business needs. Copeland is a global climate technologies company focused on sustainability through HVACR technologies and cold-chain solutions. Its Sidney campus includes manufacturing and laboratory facilities and supports its air-conditioning and cold-chain businesses. The company describes its culture as centered on passion, openness, collaboration, inclusion, and employee development.

Requirements

At least five years of experience in marketing, sales enablement, or a related field.
Proven leadership and communication skills, with success aligning cross-functional teams to execute go-to-market strategies.
Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
Strong analytical and problem-solving skills grounded in data-driven decision-making and audience-centric marketing.
A strong desire to build agile systems that support commercial and operational excellence.
Commitment to ownership, continuous learning, and proactively improving marketing outcomes.

Nice To Haves

Bachelor’s degree in business administration, marketing, communications, or a related field.
Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
Experience developing go-to-market strategies, messaging frameworks, and sales tools.
Deep understanding of the buyer’s decision-making process and lifecycle management.
Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools.

Responsibilities

Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging, and KPIs.
Create sales enablement tools and resources to support portfolio, product, and solution introductions.
Train and support sales teams with competitive insights and tools.
Conduct persona mapping and buyer-journey development to understand buyer and influencer behavior, decision-making processes, and information needs and formats across the sales funnel and journey.
Prioritize potential requirements for digital tools, such as ROI calculators and competitor cross-references, that enable customer engagement and product assessment.
Translate market and product insights into clear, differentiated value propositions and messaging frameworks.
Orchestrate cross-functional inputs from Product, Market, Sales, and Marketing into cohesive commercialization packages.
Align buyer needs, sales motions, marketing engagements, and enablement tools to improve conversion and effectiveness.
Continuously refine go-to-market strategies based on performance data and Voice of Customer feedback.