Portfolio Marketer

Copeland • Kennesaw, GA

5d • Hybrid

About The Position

The Portfolio Marketer translates strategy into positioning, go-to-market execution, and sales enablement to drive adoption and growth. The role is an expert on buyer personas and their needs throughout the buying process, and is responsible for establishing differentiated, defensible market positions. The Portfolio Marketer develops go-to-market strategies, sales tools, and competitive insights that support sales and marketing teams and improve focus and customer engagement.

The role develops portfolio positioning, target audiences, messaging, and KPIs; creates tools and resources for portfolio, product, and solution introductions; and trains and supports sales teams with competitive insights. It maps buyer personas and journeys, prioritizes potential digital tools that support customer engagement and product assessment, and translates market and product insights into value propositions and messaging frameworks. The Portfolio Marketer coordinates Product, Market, Sales, and Marketing inputs into commercialization packages, aligns buyer needs with sales and marketing activity, and refines strategies using performance data and Voice of Customer feedback.

This role is hybrid eligible and requires working in the office at least three days per week. Colleagues are expected to prioritize in-person collaboration and adjust hybrid schedules according to business needs.

Requirements

• Minimum five years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills, with success aligning cross-functional teams to execute go-to-market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
• A strong desire to build agile systems that support commercial and operational excellence.
• Commitment to ownership, continuous learning, and proactively improving marketing outcomes.

Nice To Haves

• Bachelor’s degree in business administration, marketing, communications, or a related field.
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
• Experience developing go-to-market strategies, messaging frameworks, and sales tools.
• Deep understanding of the buyer’s decision-making process and lifecycle management.
• Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools.

Responsibilities

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging, and KPIs.
• Create sales enablement tools and resources for portfolio, product, and solution introductions.
• Train and support sales teams with competitive insights and tools.
• Map personas and develop buyer journeys to understand buyer and influencer behavior, decision-making processes, and information needs and formats.
• Prioritize potential requirements for digital tools, such as ROI calculators and competitor cross-references, that enable customer engagement and product assessment.
• Translate market and product insights into differentiated value propositions and messaging frameworks.
• Coordinate cross-functional inputs from Product, Market, Sales, and Marketing into cohesive commercialization packages.
• Align buyer needs, sales motions, marketing engagements, and enablement tools to improve conversion and effectiveness.
• Refine go-to-market strategies based on performance data and Voice of Customer feedback.

Benefits

• Flexible and competitive benefits plans, including medical insurance, dental and vision coverage, and 401(k).
• Flexible time off plans, including paid parental leave, vacation, and holiday leave.
• Employee development from onboarding through senior leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed