Senior Portfolio Marketer

Copeland • Sidney, OH

2d • Hybrid

About The Position

The Senior Portfolio Marketer translates strategy into portfolio positioning, go-to-market execution, and sales enablement to drive adoption and growth. This role develops expertise in buyer personas and their needs during the buying process, creates differentiated market positions, and builds comprehensive go-to-market strategies, sales tools, and competitive insights to support sales and marketing teams and improve customer engagement.

The role develops and executes go-to-market strategies; creates and supports sales enablement resources; maps buyer personas and journeys; prioritizes digital tool requirements; translates market and product insights into value propositions and messaging; coordinates cross-functional commercialization inputs; and refines strategies using performance data and Voice of Customer feedback. Success is measured by GTM program performance, enablement adoption and effectiveness, cross-sell and upsell rates, sales feedback, and customer feedback.

The position is hybrid eligible and requires working in the office at least three days per week. Colleagues are expected to collaborate in person and adjust hybrid days based on business needs.

Requirements

• At least five years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills, with success aligning cross-functional teams to execute go-to-market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem-solving skills grounded in data-driven decision-making and audience-centric marketing.
• A strong desire to build agile systems that support commercial and operational excellence.
• Commitment to ownership, continuous learning, and proactively improving marketing outcomes.

Nice To Haves

• Bachelor’s degree in business administration, marketing, communications, or a related field.
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
• Experience developing go-to-market strategies, messaging frameworks, and sales tools.
• Deep understanding of the buyer’s decision-making process and lifecycle management.
• Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools.

Responsibilities

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging, and KPIs.
• Create sales enablement tools and resources for portfolio, product, and solution introductions.
• Train and support sales teams with competitive insights and tools.
• Conduct persona mapping and journey development to understand buyer and influencer behavior, decision-making processes, and information needs and formats throughout the sales funnel and journey.
• Prioritize potential requirements for digital tools, such as ROI calculators and competitor cross-references, that enable customer engagement and product assessment.
• Translate market and product insights into clear, differentiated value propositions and messaging frameworks.
• Orchestrate cross-functional inputs from Product, Market, Sales, and Marketing into cohesive commercialization packages.
• Align buyer needs, sales motions, marketing engagements, and enablement tools to improve conversion and effectiveness.
• Refine go-to-market strategies based on performance data and Voice of Customer feedback.

Benefits

• Flexible and competitive benefits plans, including medical insurance, dental and vision coverage, and 401(k).
• Flexible time off plans, including paid parental leave, vacation, and holiday leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed