Senior Lifecycle Marketer

Grindr • New York, NY

1d • Hybrid

About The Position

Grindr is hiring a Senior Lifecycle Marketer to build and scale Lifecycle Marketing from the ground up. The role will overhaul and maintain the company’s Braze instance, establish lifecycle programs, and make CRM a measurable revenue driver for more than 15 million monthly users. It is a high-ownership, hands-on position on a small, fast-moving Growth & PMM team, with responsibility for creating the playbook and processes for the function.

The position is hybrid and based in Grindr’s New York office, with in-person attendance required on Tuesdays and Thursdays. The role partners across Marketing, Product, Data, and Engineering and focuses on measurable subscription revenue and retention outcomes.

Requirements

• Experience rebuilding lifecycle marketing infrastructure.
• Knowledge of subscription and community-driven apps, such as dating, social, or freemium apps, including what drives free-to-paid conversion and retention.
• Actively use AI and continually explore new AI capabilities.
• Have management experience while retaining a hands-on individual-contributor approach.
• Care about the LGBTQ+ community served by Grindr.

Responsibilities

• Build and run always-on lifecycle programs across the user journey, including onboarding, free-user retention, monetization, and reactivation.
• Own an ongoing experimentation roadmap: develop hypotheses, build and launch tests, measure results, and iterate based on their impact on subscription revenue and retention.
• Overhaul and maintain the Braze instance, including its architecture, documented journeys, segmentation, and channel coverage.
• Partner with PMM, Product, Brand, Data, and Engineering on feature launches, go-to-market plans, and major marketing moments.
• Serve as the lifecycle marketing expert in cross-functional work.
• Develop intake, prioritization, execution, and quality-assurance processes that allow Lifecycle Marketing to scale.

Benefits

• Full premium health, dental, and vision coverage for the employee, with partial coverage for dependents.
• Up to $300,000 in fertility and family-building support, including IVF, surrogacy, egg freezing, and adoption.
• 401(k) with a 6% match and immediate vesting.
• Industry-competitive compensation, a company bonus, and equity for every employee.
• Gender-affirming care offerings with up to 90% cost coverage, access to Included Health, and monthly HRT stipends.
• Flexible vacation policy and two company-wide rest weeks per year.
• Monthly stipends for cell phone, internet, wellness, food, and commuting.
• Breakfast and lunch.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed