Personal Training Director

Crunch Fitness - Fitness Ventures LLC•Rockford, IL

1d•$40,000 - $100,000•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at one assigned club location, accountable for its overall performance, profitability, and member experience. The Director leads by example, upholds Company standards, serves as the location’s fitness-expertise reference, and recruits, develops, and retains a high-quality training team. The position maintains trainer headcount and capacity to meet member demand and is accountable for departmental revenue, new-client enrollment, client retention, and client results. The Director also personally services qualifying Personal Training sessions and maintains an active client base. The role is expected to resolve substantially all business, operational, staffing, and performance matters within the department. When the department has a vacancy or is below its approved staffing plan, the Director maintains member service levels and session delivery while prioritizing recruitment. Matters requiring formal legal or Human Resources involvement, changes to approved plans or budgets, or other matters designated by Company policy must be escalated to the appropriate Company leadership. The Director leads the Personal Training department at one club and manages or provides leadership oversight to Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. The role owns departmental revenue and staffing performance; ensures payroll, employment documentation, certifications, onboarding, and systems are maintained in compliance with Company policy; supports client experience and retention; protects financial integrity; and drives retail and supplementation sales. Success depends on business acumen, people leadership, coaching excellence, data-driven decision-making, client focus, accountability, and follow-through. The position is based at a single assigned club location, with occasional travel for Company meetings, training, regional events, and new club support. It is exempt and requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Scheduling is coordinated with the Regional Director of Fitness based on the location’s operational needs.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification.
Ability to work in a club office setting, move throughout club floors and rooms, review, revise, and create club-related paperwork, and communicate effectively with employees, members, and the public.
Ability to demonstrate, instruct, and physically participate in fitness activities, techniques, and procedures while personally servicing Personal Training sessions.
Ability to regularly lift up to 50 pounds.
Ability to regularly stand, walk, bend, and kneel, and remain on the training floor for extended periods.
Availability for regular evenings, weekends, and extended hours as business needs require.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or an equivalent leadership-track role.
Bachelor’s degree.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain trainer headcount and capacity against the approved staffing plan to meet member demand, service levels, and revenue goals.
Hold regular one-on-one and team meetings to review performance and provide direction, motivation, and guidance.
Build employee engagement and motivation, reduce turnover, and develop talent for advancement within the Personal Training organization.
Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters that exceed the position’s authority.
Own departmental revenue performance and contribute to the assigned location’s profitability.
Drive monthly, quarterly, and annual Personal Training revenue objectives and establish departmental and individual performance goals.
Train staff in sales techniques to improve conversion rates, generate referrals, and manage prospecting.
Drive CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active personal client base.
Support local marketing initiatives, member-engagement events, and content for Company-approved social media platforms.
Maintain accurate Form I-9, tax, and work-credential documentation for team members.
Ensure hours worked are accurately recorded and properly compensated, and complete department payroll accurately and on time, including required compliance reviews.
Manage Personal Training staffing schedules and keep labor costs within assigned margins.
Ensure team members maintain required certifications and qualifications, including current CPR and AED certification and applicable approved professional certifications, and track credentials in Company systems.
Ensure team members complete required onboarding through Company-designated platforms.
Maintain and use Company-designated platforms, including ClubConnect and NASM; ensure data security, system access, and required audits comply with Company policy.
Use Company technology and reporting systems, including Power BI dashboards, to monitor performance, identify at-risk clients, and inform business decisions.
Coach Personal Trainers to deliver professional, results-driven training and uphold staff quality and training standards.
Train staff on industry updates and support their development in sales and service execution.
Ensure members receive required client documentation, including client folders and accurately logged program and meal-plan records.
Identify and manage at-risk clients using Company dashboards and reporting tools, and support client-retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
Ensure collections and client billing are accurate and comply with Company policy, including applying payment methods only as authorized.
Prevent, identify, and promptly report suspected record falsification, employee theft, and other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales performance in accordance with Company-established targets.
Maintain consistent training-floor presence during peak member hours and travel occasionally for Company meetings, training, regional events, or new club support.