Personal Training Director

Crunch Fitness - Fitness Ventures LLC•Hemet, CA

2d•$50,000 - $100,000•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at one assigned club location and is accountable for the department’s overall performance, profitability, and member experience. The role leads by example, upholds Company standards, serves as the location’s fitness-expertise point of reference, and recruits, develops, and retains a high-quality training team. The Director maintains trainer headcount and capacity to meet member demand and is responsible for departmental targets, including revenue, new-client enrollment, client retention, and client results. The Director also personally delivers qualifying Personal Training sessions and maintains an active client base. The position has leadership responsibility for the Personal Training department at a single club location and directly manages or provides leadership oversight for Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. It is expected to resolve most departmental business, operational, staffing, and performance matters at the location. Certain matters—including formal workplace investigations, termination and leave decisions requiring HR review, legal matters, changes to approved plans or Company-established programs, and other policy-designated matters—must be escalated to the appropriate Company leadership. This is an exempt role based at a single assigned club location. It requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Scheduling is coordinated with the Regional Director of Fitness. Occasional travel is required for Company meetings, training, regional events, and new-club support as business needs require.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) certification.
Current Automated External Defibrillator (AED) certification.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.
Bachelor’s degree.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
Hold regular one-on-one and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged and motivated team culture and develop talent for advancement within the Personal Training organization.
Administer coaching and discipline under the Regional Director of Fitness’s guidance, escalating matters that fall outside the role’s authority.
Own departmental revenue performance and contribute to the assigned location’s profitability.
Drive monthly, quarterly, and annual revenue objectives and establish performance goals for the department and individual team members.
Train staff in sales techniques, conversion, referrals, and prospecting processes.
Drive CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing initiatives, member-engagement events, and content for Company-approved social media platforms.
Ensure required employment documentation and work credentials are accurately completed and maintained for team members.
Ensure hours worked are accurately recorded and properly compensated, and complete department payroll and compliance reviews accurately and on time.
Manage Personal Training schedules and maintain labor costs within assigned margins.
Ensure staff maintain required certifications and qualifications, including current CPR and AED certifications and applicable approved professional certifications, and track credentials in Company systems.
Ensure staff complete required onboarding through Company-designated platforms.
Maintain and ensure proper use of Company-designated platforms and systems, including ClubConnect and NASM; ensure data security, system access, and required audits comply with Company policy.
Use Company technology and reporting systems, including Power BI dashboards, to monitor performance, identify at-risk clients, and inform business decisions.
Coach trainers to deliver professional, results-driven training and uphold staff quality and training standards.
Train staff on industry updates and support their development in sales and service execution.
Ensure client folders and program and meal-plan records are documented in accordance with Company standards.
Identify and manage at-risk clients using dashboards and reporting tools, and support retention and client-lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability.
Ensure collections are processed accurately and payment methods and billing practices comply with Company policy and client authorization.
Prevent, identify, and promptly report suspected record falsification, employee theft, and other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales in accordance with Company-established targets.
Escalate formal employee-relations investigations, protected complaints, termination or leave matters requiring HR review, legal matters, changes to approved staffing plans, budgets, pricing, or programs, and other matters designated by Company policy.
Demonstrate and instruct proper fitness activities and techniques while personally servicing training sessions.
Travel occasionally for Company meetings, training, regional events, and new-club support as business needs require.