Personal Training Director

Crunch Fitness•Erie, PA

2d•Onsite

About The Position

The Personal Training Director leads the Personal Training department at one assigned club location and is accountable for its overall performance, profitability, and member experience. The Director operates as the department’s business owner and first line of resolution for most location-level business, operational, staffing, and performance matters, while escalating issues that require Human Resources, Legal, Regional Director of Fitness, or other designated Company leadership involvement. The role leads by example, serves as a fitness expert, recruits and develops a high-quality team, maintains staffing capacity to meet member demand, and delivers departmental targets for revenue, client enrollment, retention, and results. The Director also personally provides qualifying Personal Training sessions and maintains an active client base. The position leads the Personal Training department at a single club, directly managing or providing leadership oversight to Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. Responsibilities span team leadership and staffing, revenue and business performance, payroll and credential compliance, technology and data systems, client experience and retention, financial integrity and loss prevention, and retail performance. The role requires a significant time commitment, including regular evenings, weekends, and extended hours as needed, with consistent presence on the training floor during peak member hours. Occasional travel is required for Company meetings, training, regional events, and new club support. The position is exempt and based at an assigned club location. Compensation is $40,000–$100,000 per year. CRUNCH describes its culture as energetic, welcoming, and guided by a “No Judgments” philosophy, with a focus on making exercise fun through fitness and entertainment.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) certification.
Current Automated External Defibrillator (AED) certification.
Ability to communicate effectively with employees, members, and the public.
Ability to demonstrate, instruct, and physically participate in fitness activities, techniques, and procedures while servicing Personal Training sessions.
Ability to lift up to 50 pounds.
Ability to stand, walk, bend, kneel, and remain on the training floor for extended periods.
Ability to work regular evenings, weekends, and extended hours as business needs require.

Nice To Haves

Bachelor’s degree.
Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and training capacity in line with the approved staffing plan and member demand.
Hold regular one-on-one and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged and motivated team culture and develop staff for advancement, including preparing Directors in Training for Director roles.
Administer coaching and discipline under the Regional Director of Fitness’s guidance, escalating matters that exceed the role’s authority.
Own departmental revenue performance and contribute to the profitability of the assigned club.
Drive monthly, quarterly, and annual Personal Training revenue objectives and set department and individual performance goals.
Train staff in sales techniques, referrals, conversion, and prospecting processes.
Drive CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing initiatives, member-engagement events, trainer promotion, and Company-approved social media content.
Ensure team members’ Form I-9, tax documentation, and work credentials are completed and maintained.
Ensure hours are accurately recorded and compensated in accordance with Company policy and applicable wage-and-hour laws.
Complete department payroll accurately and on time and conduct required payroll compliance reviews.
Manage Personal Training schedules and maintain labor costs within assigned margins.
Ensure staff maintain required certifications and qualifications, including current CPR and AED certification and applicable approved professional certifications; track credentials in Company systems.
Ensure staff complete required onboarding through Company-designated platforms.
Maintain and ensure use of Company-designated platforms, including ClubConnect and NASM, and complete required data-security, system-access, and audit tasks.
Use Company technology and reporting systems, including Power BI dashboards, to monitor performance, identify at-risk clients, and inform business decisions.
Coach trainers to provide professional, results-driven training and uphold staff quality and training standards.
Train staff on industry updates and develop their sales and service execution.
Ensure client folders and program and meal-plan records are properly documented and maintained.
Identify and manage at-risk clients and support client-retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability.
Ensure collections and client billing are processed accurately and in accordance with Company policy and client authorization.
Prevent, identify, and promptly report suspected record falsification, employee theft, or other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales in accordance with Company-established targets.
Demonstrate and model professional, results-driven Personal Training while maintaining a consistent presence on the training floor during peak hours.
Travel occasionally for Company meetings, training, regional events, and new club support as business needs require.