Personal Training Director

Crunch Fitness•Hemet, CA

2d•Onsite

About The Position

The Personal Training Director owns the Personal Training department at one assigned club location and is accountable for its performance, profitability, and member experience. The Director leads by example, upholds Company standards, serves as the location’s fitness expert, and recruits, develops, and retains a high-quality training team. The role maintains trainer staffing and capacity to meet member demand and is accountable for revenue, new-client enrollment, retention, and client results. The Director also personally services qualifying Personal Training sessions and maintains an active client base. The role is the first point of resolution for business, operational, staffing, and performance matters within the department, subject to defined escalation requirements. Matters involving formal workplace investigations, protected employee-relations issues, termination decisions, leave administration, legal matters, changes to approved plans or budgets, and other issues designated by Company policy must be escalated to the appropriate Company leadership. The position leads the Personal Training department at one club and manages or provides leadership oversight for Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. The Director oversees team recruitment and development, departmental revenue and retail performance, staffing and payroll practices, compliance with employment documentation and professional credentials, technology and data systems, client service and retention, and financial integrity. The role uses Company platforms and reporting tools to monitor results, identify at-risk clients, and guide business decisions. It also supports local marketing and member-engagement initiatives. This is an exempt position based at a single assigned club location, with occasional travel for Company meetings, training, regional events, and new-club support. The schedule requires regular evenings, weekends, and extended hours as business needs require, including consistent presence on the training floor during peak member hours. Scheduling is coordinated with the Regional Director of Fitness. Physical duties include demonstrating and participating in fitness activities, regularly lifting up to 50 pounds, and standing, walking, bending, and kneeling for extended periods.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) certification.
Current Automated External Defibrillator (AED) certification.
Ability to work in a club office setting, move throughout club floors and rooms, handle club-related paperwork, and communicate effectively with employees, members, and the public.
Ability to regularly demonstrate, instruct, and physically participate in fitness activities while servicing Personal Training sessions.
Ability to regularly lift up to 50 pounds and stand, walk, bend, and kneel for extended periods.
Availability for regular evenings, weekends, and extended hours as business needs require, including presence on the training floor during peak member hours.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.
Bachelor’s degree.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and training capacity in line with the approved staffing plan and member demand.
Conduct regular individual and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged team culture, reduce turnover, and develop team members for advancement.
Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters when required.
Own departmental revenue performance and contribute to the profitability of the assigned club.
Drive monthly, quarterly, and annual Personal Training revenue objectives and establish goals for the department and individual team members.
Train staff in sales techniques, conversion, referrals, and prospecting.
Drive CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing, member-engagement events, trainer promotion, and Company-approved social media content.
Ensure required employment, tax, and work-credential documentation is completed and maintained for team members.
Ensure team hours are accurately recorded and compensated in compliance with Company policy and applicable wage-and-hour laws.
Complete department payroll accurately and on time, and complete required payroll compliance reviews.
Manage staffing schedules and maintain labor costs within assigned Personal Training margins.
Ensure required certifications and qualifications are current, properly tracked, and documented for team members.
Ensure staff complete required onboarding through Company-designated platforms.
Maintain and ensure proper use of Company-designated systems, including ClubConnect and NASM.
Ensure data security, system access, and required audits comply with Company policy.
Use Company technology and reporting tools, including Power BI dashboards, to monitor performance, identify at-risk clients, and support decisions.
Coach trainers to deliver professional, results-driven training and uphold training standards.
Train staff on industry updates and develop their sales and service execution.
Ensure client folders and program and meal-plan records are properly documented and logged.
Identify and manage at-risk clients and support client retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability.
Ensure collections and billing practices comply with Company policy and client authorization.
Prevent, identify, and promptly report suspected falsification of Company records, employee theft, or other loss-prevention concerns, escalating when required.
Drive retail and supplementation sales in accordance with Company-established targets.
Travel occasionally for Company meetings, training, regional events, and new-club support as business needs require.