Personal Training Director

Crunch Fitness - Fitness Ventures LLC•Erie, PA

2d•$40,000 - $100,000•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at one assigned club location and is accountable for the department’s overall performance, profitability, and member experience. The role leads by example, upholds Company standards, serves as the location’s fitness-expertise resource, and is responsible for recruiting, developing, and retaining a high-quality training team. The Director maintains trainer headcount and capacity to meet member demand and is accountable for revenue, new-client enrollment, client retention, and client results. The Director also personally services qualifying Personal Training sessions and maintains an active client base. The role is the first line of resolution for most business, operational, staffing, and performance matters within the department. When the department is below its approved staffing plan or a trainer position is vacant, the Director maintains member service and session delivery while prioritizing recruitment and placement. Matters requiring Human Resources, Legal, Regional Director of Fitness, or other designated leadership involvement must be escalated rather than resolved independently. These include formal workplace investigations and protected employee-relations matters, termination and leave-of-absence decisions, legal disputes and regulatory inquiries, changes to approved staffing plans, budgets, pricing, or Company programming, and other matters designated by policy. The Director leads the Personal Training department at one assigned club and directly manages or provides leadership oversight for Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. The position oversees hiring, onboarding, coaching, staffing, department revenue and payroll, certification and employment documentation, Company systems and data, client experience and retention, financial integrity, loss prevention, and retail performance. The role is based at a single club location, with occasional travel for Company meetings, training, regional events, and new club support. It is an exempt role requiring a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, and consistent presence on the training floor during peak member hours.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certifications.
Ability to demonstrate, instruct, and physically participate in fitness activities and techniques while servicing Personal Training sessions.
Ability to lift up to 50 pounds and regularly stand, walk, bend, kneel, and remain on the training floor for extended periods.
Ability to work in a club office setting, move throughout club floors and rooms, handle club-related paperwork, and communicate effectively with employees, members, and the public.
Availability for regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours.
Ability to travel occasionally for Company meetings, training, regional events, and new club support.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or an equivalent leadership-track role.
Bachelor’s degree.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and training capacity against the approved staffing plan to meet member demand, service levels, and revenue goals.
Conduct regular individual and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged and motivated team culture and develop employees for advancement within the Personal Training organization.
Coach and discipline staff under the guidance of the Regional Director of Fitness, escalating matters requiring additional review.
Own department revenue performance and contribute to the assigned location’s profitability; drive monthly, quarterly, and annual revenue objectives.
Set performance goals for the department and individual team members.
Train staff in sales techniques, conversion, referrals, and prospecting.
Drive CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing initiatives, member-engagement events, trainer promotion, and Company-approved social media content.
Ensure team members’ Form I-9, tax, work-credential, and other required employment documentation is complete and maintained.
Ensure hours worked are accurately recorded and compensated in compliance with Company policy and applicable wage-and-hour law.
Complete department payroll accurately and on time and complete required payroll compliance reviews.
Manage Personal Training schedules and maintain labor costs within assigned margins.
Ensure team members maintain required certifications and qualifications, including current CPR and AED certification and applicable approved professional certifications, and track credentials in Company systems.
Ensure completion of required onboarding through Company-designated platforms.
Maintain and ensure proper use of Company-designated platforms and systems, including ClubConnect and NASM; comply with data-security, access, and audit requirements.
Use Company technology and reporting tools, including Power BI dashboards, to monitor performance, identify at-risk clients, and inform business decisions.
Coach trainers to provide professional, results-driven training and uphold staff quality and training standards.
Train staff on industry updates and develop the team’s sales and service execution.
Ensure clients receive required documentation, including client folders and accurate program and meal-plan records.
Identify and manage at-risk clients and support client-retention and lifespan targets.
Ensure scheduled monthly client results reviews and ongoing accountability consistent with Company standards.
Ensure collections and client billing are accurate and comply with Company policy, including proper authorization of payment methods such as ACH.
Prevent, identify, and promptly report suspected falsification of Company records, employee theft, and other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales performance in accordance with Company-established targets.
Travel occasionally for Company meetings, training, regional events, and new club support as business needs require.