Personal Training Director

Crunch Fitness•Pittsburgh, PA

7d•Onsite

About The Position

The Personal Training Director leads the Personal Training department at one assigned club location and is accountable for its overall performance, profitability, and member experience. The director is the location’s primary fitness expert and is expected to own and resolve most departmental business, operational, staffing, and performance matters, escalating issues that require Human Resources, Legal, Regional Director of Fitness, or other designated leadership involvement. The role leads by example, recruits and develops a high-quality team, maintains staffing capacity to meet member demand, and achieves departmental goals for revenue, new-client enrollment, client retention, and client results. The director also personally services qualifying Personal Training sessions and maintains an active client base. The position directly manages or provides leadership oversight for Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. It includes responsibility for staffing and talent development, revenue and retail performance, payroll and employment compliance, technology and data systems, client experience and retention, and financial integrity. The role is based at a single club location, with occasional travel for company meetings, training, regional events, and new-club support. It is an exempt position requiring a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, and consistent presence on the training floor during peak member hours. Scheduling is coordinated with the Regional Director of Fitness. CRUNCH Fitness describes its gyms as combining exercise with entertainment and a “No Judgments” philosophy. Facilities may include cardio and strength equipment, a weight room, locker rooms with showers, tanning booths, HydroMassage beds, and group fitness classes.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certifications.
Ability to work in a club office and move throughout club floors and rooms; review, revise, and create paperwork; and communicate effectively with employees, members, and the public.
Ability to regularly demonstrate, instruct, and physically participate in fitness activities and techniques while servicing Personal Training sessions.
Ability to regularly lift up to 50 pounds.
Ability to regularly stand, walk, bend, kneel, and remain on the training floor for extended periods.
Availability for regular evenings and weekends and extended hours as business needs require.

Nice To Haves

Bachelor’s degree.
Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and capacity in line with the approved staffing plan and member demand.
Hold regular individual and team meetings to review performance and provide direction, motivation, and guidance.
Build employee engagement, reduce turnover, and develop team members for advancement, including preparing Directors in Training for director roles.
Administer coaching and discipline under Regional Director of Fitness guidance and escalate matters that are outside the role’s authority.
Own departmental revenue performance and contribute to the assigned club’s profitability.
Drive monthly, quarterly, and annual Personal Training revenue objectives and establish goals for the department and individual team members.
Train staff in sales techniques, referrals, conversion, and prospecting.
Achieve CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing, trainer promotion, member-engagement events, and Company-approved social media content.
Ensure required employment, tax, and work-credential documentation is complete and maintained for team members.
Ensure employee hours are accurately recorded and compensated, and complete payroll accurately, on time, and in compliance with applicable requirements.
Manage staffing schedules and labor costs within assigned Personal Training margins.
Ensure team members maintain required certifications and qualifications, including current CPR and AED credentials, and track credentials in Company systems.
Ensure team members complete required onboarding through Company-designated platforms.
Maintain and properly use Company-designated systems, ensure data security and access controls, and complete required audits.
Use Company technology and reporting tools, including Power BI dashboards, to monitor performance, identify at-risk clients, and inform business decisions.
Coach Personal Trainers to deliver professional, results-driven training and uphold training and service standards.
Train staff on industry updates and develop the team’s sales and service execution.
Ensure client folders, program records, and meal-plan documentation are completed and maintained according to Company standards.
Identify and manage at-risk clients, and support client retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability.
Ensure collections and billing are accurate and comply with Company policy, including proper authorization for payment methods such as ACH.
Prevent, identify, and report suspected record falsification, employee theft, and other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales in line with Company-established targets.
Demonstrate and participate in proper fitness activities and techniques while servicing Personal Training sessions.
Travel occasionally for Company meetings, training, regional events, and new-club support as business needs require.
Work regular evenings and weekends and extended hours as needed, with consistent presence on the training floor during peak member hours.