Personal Training Director

Crunch Fitness - Fitness Ventures LLC•Ross Township, PA

8d•Onsite

About The Position

The Personal Training Director leads the Personal Training department at one assigned club location and is accountable for its overall performance, profitability, staffing, and member experience. The role owns departmental revenue and service outcomes, recruits and develops a high-quality training team, maintains staffing capacity against member demand, and addresses business, operational, staffing, and performance matters within the department’s authority. Matters requiring Human Resources, Legal, or designated Company leadership review must be escalated. In addition to leading the department and overseeing Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers, the Director personally conducts qualifying Personal Training sessions and maintains an active client base. The position ensures compliance with payroll, employment documentation, certifications, onboarding, company systems, client service standards, and financial integrity. It is based at a single club location, with occasional travel for meetings, training, regional events, and new-club support. The exempt role requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, and consistent presence on the training floor during peak member hours.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED required.
Current nationally accredited Personal Training certification required, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification required.
Ability to perform the described physical duties, with or without reasonable accommodation, including regularly lifting up to 50 pounds and standing, walking, bending, kneeling, and remaining on the training floor for extended periods.
Ability to demonstrate, instruct, and physically participate in fitness activities and procedures while servicing Personal Training sessions.
Ability to work a significant time commitment, including regular evenings, weekends, and extended hours as business needs require.

Nice To Haves

Bachelor’s degree preferred.
Experience hiring, developing, and retaining team members preferred.
Experience managing budgets, staffing schedules, and payroll compliance preferred.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role preferred.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and training capacity against the approved staffing plan, and maintain service levels and session delivery when positions are vacant.
Conduct regular individual and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged and motivated team culture, reduce turnover, and prepare team members for advancement.
Administer coaching and discipline under Regional Director of Fitness guidance and escalate matters requiring higher-level review.
Own departmental revenue performance and contribute to the profitability of the assigned club.
Drive monthly, quarterly, and annual Personal Training revenue objectives and establish department and individual performance goals.
Train staff on sales techniques, conversion, referrals, and prospecting.
Drive CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active personal client base.
Support local marketing initiatives, member-engagement events, trainer promotion, and content for Company-approved social media platforms.
Maintain complete and accurate Form I-9, tax, and work-credential documentation for team members.
Ensure accurate recording and compensation of hours worked in accordance with Company policy and applicable wage-and-hour laws.
Complete department payroll accurately and on time and complete required payroll compliance reviews.
Manage Personal Training schedules and labor costs within assigned margins.
Ensure team members maintain required certifications and qualifications, including current CPR and AED certifications and applicable approved professional certifications, and track credentials in Company systems.
Ensure team members complete required onboarding using Company-designated platforms.
Maintain and use Company-designated platforms, protect data and system access, complete required audits, and use reporting tools such as Power BI to monitor performance and guide decisions.
Coach trainers to provide professional, results-driven training and uphold location training standards.
Train staff on industry updates and support their development in sales and service execution.
Ensure client folders and program and meal-plan records are properly documented and logged.
Identify and manage at-risk clients using Company dashboards and reporting tools, and support retention and client-lifespan targets.
Ensure scheduled monthly client results reviews and ongoing accountability.
Ensure collections, payment types, and billing practices comply with Company policy and client authorization.
Prevent, identify, and report suspected record falsification, employee theft, and other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales performance in line with Company-established targets.
Demonstrate, instruct, and participate in appropriate fitness activities while personally servicing training sessions.
Travel occasionally for Company meetings, training, regional events, and new-club support as business needs require.